Tuesday, August 5, 2014

Around The Net

Content Can't Be King Without Context

The mantra for the digital age is "content is king." But without context, content is a king without a crown. Context is the surrounding environment adding relevance and meaning to content. Unless content is placed in ...More

  • Native Advertising Arrives: John Oliver's Epic Takedown

    Perhaps the most eloquent and closely argued critique of native advertising yet came from HBO's John Oliver. His long piece shredding the practice called out media brands and their executives by name. ...More