In a rare instance of backing down, Rupert Murdoch's 21st Century Fox has withdrawn its offer to buy Time Warner. Ever since Fox made … Read the whole story
Following similar moves of other media companies, Gannett Co. will split into two publicly traded companies -- one for its TV/digital assets and one … Read the whole story
Yahoo on Tuesday said it has fully integrated comScore's audience verification service into its ad buying and reporting platforms. The two companies first announced … Read the whole story
This week brought more consolidation in the outdoor advertising industry, with Lamar Advertising Co.'s purchase of Marco Outdoor Advertising, which owns over 150 signs … Read the whole story
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announced its intention to acquire [x+1], a demand-side platform (DSP), for approximately $230 … Read the whole story
The mantra for the digital age is "content is king." But without context, content is a king without a crown. Context is the surrounding … Read the whole story
Yahoo didn't run afoul of an anti-spam law by allegedly sending thousands of SMS messages to the wrong person, the company argues in new … Read the whole story
As part of the alliance, a Gramco executive will be based in S+G's headquarters in New York City and S+G senior executives in the … Read the whole story
Cablevision Systems Corp. posted better revenue, and more revenue per customer, for its second-quarter reporting period -- yet it continued to lose cable video … Read the whole story
ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of an analytics and reporting dashboard, dubbed cs.Console. The company announced the console at … Read the whole story
Demonstrating the power of organic listings in search engines on a company's financial profits, online deals supplier RetailMeNot reported a sharp decline in Q2 … Read the whole story
The Media Rating Council (MRC) recently announced a new initiative focused on curbing digital ad fraud. Specifically, the project intends to "modernize and strengthen … Read the whole story
Perhaps the most eloquent and closely argued critique of native advertising yet came from HBO's John Oliver. His long piece shredding the practice called … Read the whole story