Facebook has rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the … Read the whole story
Gaining entree to an increasingly coveted community, Vevo is partnering with Pinterest. Vevo will be adding Pin It to the existing sharing options alongside … Read the whole story
Top cable networks' ratings continued their decline, which started at the end of April -- down 6.8% in July to 18.17 million 18-49 viewers … Read the whole story
Bob Liodice, President of the Association of National Advertisers, rejected assertions by his 4As counterpart Nancy Hill that marketers were largely to blame for … Read the whole story
Gilbarco Veeder-Root, the world's largest manufacturer of gas pumps and point-of-sale systems, and VeriFone, which provides technology for secure electronic payments, will partner to … Read the whole story
Square just got a big new competitor. Amazon on Wednesday announced its expansion into mobile payments with a new point-of-sale (POS) service that combines … Read the whole story
Omelet Co-founder Steven Amato has started Contend, described as a "content incubator" that will produce an array of content for brands and consumers. Read the whole story
AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ad platform for digital video. The partnership will allow advertisers using TubeMogul to … Read the whole story
IgnitionOne announced Monday the acquisition of Human Demand to strengthen its position in mobile marketing and advertising, and audience and tracking services. Read the whole story
New research shows that the number of people hit with "spoiler" TV news may be climbing -- and many viewers aren't too happy about … Read the whole story
Global mobile advertising nearly doubled last year, jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau's … Read the whole story
Disappointing second-quarter sales results -- combined with the news that all retail sales barely gained in July -- have some observers nervous about retail … Read the whole story
A recent article at the Wall Street Journal speculates what AOL could do with the $300 million it's raising in a convertible bond offering. Read the whole story
At one point on "30 Rock," NBC's show about a fake version of the NBC show "Saturday Night Live," Tracy Jordan, the demented comic … Read the whole story
I certainly applaud the progress being made, and understand the need for firm standards, but I see some serious flaws. Fundamentally, I feel the … Read the whole story
The new survey results from AOL, which reveal that 90% of ad buyers are using programmatic in some capacity, brought a few things to … Read the whole story