In its latest forecast, the WPP media arm projects a 4.5% gain in global spending this year to $534 billon with 5% more growth … Read the whole story
We cannot go without advertising, so why not make it relevant and enjoyable for visitors? Native advertising is a real opportunity for the media … Read the whole story
The transformation was not part of the original plan, executives at HP ad shop 180LA say. But one Vine video became a viral sensation, … Read the whole story
Coming from a magazine background and working with scores of reporters who move from one job to another (or out of the media altogether), … Read the whole story
Digital television/video programmers and platforms continue to look to mirror the traditional TV experience. Advertising viewing as it relates to long-form content -- 20 … Read the whole story
Though it was released nearly 80 years ago, Charlie Chaplin's "Modern Times" remains the quintessential film about technology and its relationship to control. The … Read the whole story
Continuing its acquisition tear, Sprinklr has agreed to buy social marketing veteran TBG Digital. The social media management firm said the addition of TBG … Read the whole story
Local TV markets can vary greatly when it comes to their share of live TV watching versus time-shifted and other video on-demand viewing. When … Read the whole story
Yahoo has unveiled an overhauled e-commerce offering for small businesses. With the rollout of Yahoo Stores, the Web giant boasts that merchants can have … Read the whole story
Spotify has added a buy button to its service, making it possible for its 40 million music fans to buy direct from musicians using … Read the whole story
New 21st Century Fox business unit Fox Television Group has made some major senior executive changes. Joe Earley has been named to chief operating … Read the whole story
"Bon Appetit" is lending its epicurean editorial expertise to a new reality TV competition on Bravo, "Best New Restaurant," that is set to debut … Read the whole story
Ask.com, owned by IAC/InteractiveCorp, said Thursday it had acquired Ask.fm, a question-and-answer social network, signaling another move to integrate search and social. The social … Read the whole story
Two former Visual IQ executives -- Trevor Testwuide (regional VP of sales) and Alison Lohse (VP of channel sales) -- have teamed to launch … Read the whole story
Twitter is clearly embarrassed by the harassing messages directed toward Zelda Williams following her father’s suicide -- so much so that the company plans … Read the whole story
Windows Phone users should now have access to Fourquare’s Swarm app, which basically does what we’ve always associated with Foursquare. “The app combines Foursquare's … Read the whole story