Wednesday, August 27, 2014
  • WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'

    The world's largest buyer of media, WPP Group, is repositioning itself as the world's largest buyer of audiences. That's the perspective some Wall Street analysts are advising investors to take following WPP's second-quarter earnings report, and the emphasis it has been putting on the role of its programmatic media unit Xaxis, which it sees less as a "trading desk" and more of an "audience buying model." That might seem like a subtle difference to some outsiders, especially since agency trading desks fundamentally buy audiences on open exchanges and in private market deals by using data and technology, but it is ... ...Read the whole story

  • NSA Search Engine Shares Data Across Government Agencies

    The United States National Security Agency (NSA) has built an information-sharing database that allows intelligence community analysts from across the U.S. government to access billions of records detailing the lives of people worldwide. The system, ICReach, was made public Monday and can hold up to 850 billion records, according to reports. It's really only one of many that government agencies use to share information. ...Read the whole story

  • Millward Brown Acquires InsightExpress To Bolster Digital Measurement

    Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers. It puts new technology including programmatic measurement, talent and clients in the hands of the WPP company. ...Read the whole story

  • Instagram Debuts New App To Enhance Videos

    Instagram is raising the stakes in mobile video with a new app that aims to make every user a mini-Spielberg with tools like tracking shots and time-lapse shooting that give videos a slicker, professional look. The new Hyperlapse app features stabilization technology for creating smooth time-lapse videos even while in motion. ...Read the whole story

  • Mobile RTB Spend Up 69% Quarter-Over-Quarter

    Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compared to Q1, according to Smaato's most recent Global Mobile RTB Insights report. In addition, the number of mobile RTB auctions increased by 35% quarter-over-quarter. ...Read the whole story

  • For Emmys, Social TV Is Growing Up

    L'Oreal Paris used the night to carve out new digital territory for itself, partnering with the StyleHaul network for the launch of their Destination Beauty channel. StyleHaul influencer Evelina Barry, for example, created a video of how she created her own red carpet look for the night. ...Read the whole story

  • Ad Market Tracker SMI Taps Nielsen's Grunther To Head Media Ops

    Madison Avenue ad spending market tracker Standard Media Index is staffing up as part of an overall expansion, naming Scott Grunther head of its media sales and servicing operations. Grunther, a long-time media research executive, will serve as executive vice president-media and will focus on helping media companies get the most leverage out of SMI's data, which pools actual media-buying data directly from the data processing systems of agencies that currently represent about 80% of Madison Avenue's media-buying power. ...Read the whole story

  • State Farm Enlists SNL Favorites

    The integrated campaign marks the start of a relationship with Lorne Michael's media and entertainment company, Broadway Video Entertainment and its Saturday Night Live properties as SNL celebrates its 40-year anniversary. ...Read the whole story

  • Clear Channel, Mario Lopez Expand Partnership
  • Netflix Petitions FCC To Deny Comcast-TWC Merger
  • Facebook Planning A DSP Launch?
  • California Requiring Kill Switches On All Cell Phones
    A Very Good Emmys Telecast Was Sadly Relegated To The Dog Days Of August

    The always agreeable and effortlessly charming Seth Meyers certainly isn't afraid to bite the hand that feeds him. Those of us who attended NBC's upfront presentation in New York City last May can readily recall the ...More

    • Revenge Of The Nerds

      Nerds seem to having their cultural moment. "The Big Bang Theory," a show about four nerds and the women who love them, is the highest-rated scripted show on television, and its star Jim Parsons just won ...More

    • The Future of Retail: What Technologies Will Help Take On Amazon?

      What retailers need are technologies that help them transform a retail store experience into something as convenient and seamless for the consumer as a visit to Amazon. They should allow them to receive timely offers or ...More