The world's largest buyer of media, WPP Group, is repositioning itself as the world's largest buyer of audiences. That's the perspective some Wall Street … Read the whole story
The always agreeable and effortlessly charming Seth Meyers certainly isn't afraid to bite the hand that feeds him. Those of us who attended NBC's … Read the whole story
The United States National Security Agency (NSA) has built an information-sharing database that allows intelligence community analysts from across the U.S. government to access … Read the whole story
Nerds seem to having their cultural moment. "The Big Bang Theory," a show about four nerds and the women who love them, is the … Read the whole story
Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers. It puts new technology including programmatic measurement, talent … Read the whole story
What retailers need are technologies that help them transform a retail store experience into something as convenient and seamless for the consumer as a … Read the whole story
Instagram is raising the stakes in mobile video with a new app that aims to make every user a mini-Spielberg with tools like tracking … Read the whole story
Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compared to Q1, according to Smaato's most recent Global Mobile RTB Insights report. … Read the whole story
L'Oreal Paris used the night to carve out new digital territory for itself, partnering with the StyleHaul network for the launch of their Destination … Read the whole story
Madison Avenue ad spending market tracker Standard Media Index is staffing up as part of an overall expansion, naming Scott Grunther head of its … Read the whole story
The integrated campaign marks the start of a relationship with Lorne Michael's media and entertainment company, Broadway Video Entertainment and its Saturday Night Live … Read the whole story
Clear Channel Media and Entertainment and ubiquitous entertainment personality Mario Lopez announced that they are renewing and expanding their long-term partnership, with a number … Read the whole story
Netflix filed a petition to the FCC demanding that it deny the proposed merger between Comcast and Time Warner. The 256-page document claims that it would … Read the whole story
The Information has posted an article, citing "three people familiar with the plans," that Facebook "has been pouring resources into Atlas in advance of … Read the whole story
Following Minnesota, California is now the second state in the U.S. to require that smartphones come with a built-in "kill switch." The measure requires … Read the whole story