Tuesday, September 2, 2014
  • Horizon Reels In $150 Million Turner Broadcasting Buying Account

    Turner Broadcasting has awarded its estimated $150 million media-buying assignment to Horizon Media after a review. The agency will handle buying for all Turner Networks, which include CNN, TNT, Cartoon Network, Turner Sports and TBS. The incumbent was MediaVest, which had handled the assignment since 2010 but did not defend. ...Read the whole story

  • Nielsen: Brands Targeting Online More Narrowly, Missing Greater Share Of Intended Targets

    While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data from Nielsen indicates that brands are basing their digital audience buys on increasingly narrower targets. The data suggests that marketers target more narrowly with digital media than with television, and that as more advertisers begin utilizing digital media ratings, they gravitate toward increasingly narrower segments. ...Read the whole story

  • Nativo Helps Marketers Get Native With Content Creator Consortium

    Interest in native advertising is surging among brand marketers and agencies alike, but many still don't know how to begin adopting this new channel. Native ad distribution platform Nativo has created a new Content Creator Consortium that can get marketers up and running with native ad content faster than they could on their own. ...Read the whole story

  • Apple Updates Strict Mobile App Ad-Serving Guidelines

    Apple has published new guidelines for developers submitting apps to the iTunes store that serve ads. The Cupertino, Calif. company said it will reject any app that does not use Advertising Identifiers. The IDFA is a unique ID for each iOS device and is the only way to offer targeted ads across its network. ...Read the whole story

  • Hyundai Has New Recipe For NCAA Sponsorship

    Hyundai is returning for its fourth year as NCAA college football sponsor with an integrated campaign touting the brand's car lineup. The campaign -- comprising TV, print, radio, digital, and social media -- also brings in YouTube and social food network Tastemade, adding spice to an experiential component at each of the schools it sponsors. ...Read the whole story

  • Tablet Growth Flattens In Mature Markets

    The tablet market continues to cool as demand in mature markets like the U.S. and Western Europe flattens out. Following a second straight quarter of softening sales, research firm IDC on Friday again lowered its worldwide forecast for tablet growth to 6.5% from 12.1% previously. The new estimate is also well below the 22.5% growth IDC had projected for 2014 at the end of last year. ...Read the whole story

  • Google Demonstrates Project Wing For Drone-Based Delivery, But Where Does It Fit In The Coffer?

    Drone use is highly controversial in the United States, but that hasn't stopped Google from experimenting with an unmanned delivery service through its Project X division. A prototype dubbed Project Wing with a 5-foot-wide single wingspan carried candy bars, dog treats, cattle vaccines, water and radios to farmers in Queensland, Australia -- about 30 test flights in all. ...Read the whole story

  • Google Opposes 'Windfall' For Consumers Suing Over WiFi Snooping

    Consumers who are suing Google for allegedly snooping on their WiFi transmissions shouldn't receive a "windfall" for failing to secure their networks. Google filed its papers -- an official "answer" to the 2010 wiretapping lawsuit -- several weeks after the U.S. Supreme Court refused to hear the company's appeal of an earlier decision allowing the case to proceed. ...Read the whole story

  • 'Sesame Street' Launches Cookie Monster App
  • GumGum Names Rosner CRO
    The Genius Glut

    Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or stuff yourself on so-called reality TV, if you are seeking cultural treasure ...More

    • Appreciating 'The Waltons' - Then And Now

      I wouldn't call it a binge, but lately I have been getting reacquainted in a big way with the classic '70s drama "The Waltons" -- a series I recall enjoying in my youth, but one that ...More