In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story
OMMA magazine is seeking submissions for its 2014 All Stars recognizing individual industry executives who excel in three categories Media (agency), Creative (agency) and … Read the whole story
The amount of pre-roll video inventory available for programmatic buying increased 14% from Q1 to Q2 2014, and much of that growth was driven … Read the whole story
On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating … Read the whole story
Two days after announcing a startling plan to introduce mathematical modeling to estimate nearly half the viewing in its national TV audience sample, a … Read the whole story
A weak TV upfront ad market is not worrying TV network executives. Many media analysts are also projecting that TV's quarter-by-quarter scatter advertising markets … Read the whole story
Big data is not a shiny new toy...not the digital flavor du jour. That said, with Big Data, I think there is a lot … Read the whole story
The median age of the U.S. TV viewer is rising faster than the median age of the average American. The median TV age for … Read the whole story
It's pretty hard to feel sorry for women who make a living out of wearing revealing, often suggestive, clothing on screen and red carpets … Read the whole story
BPN, the IPG Mediabrands media agency, has appointed Martha Peterson SVP, managing director for the U.S., a new position at the shop. The 20-year … Read the whole story
The holding company has entered into a strategic partnership with the Seattle-based mobile measurement firm that includes a minority equity stake. Placed's measurement offering … Read the whole story
As media consumption habits continue to evolve, magazine publishers big and small are embracing online video to stay relevant in a media landscape increasingly … Read the whole story
Music streaming platform Rdio is launching a new free, ad-supported radio service as part of its updated app, which also offers subscribers more listening … Read the whole story
"Affordability can drive impulse buying, rapid increases in ownership, and in turn it is increasing the number of homes with access to apps on … Read the whole story
Vevo has named David Rice to the new post of chief product officer. Reporting directly to Vevo President/CEO Rio Caraeff, Rice will oversee product … Read the whole story
AdExchanger this week posted a Q&A with About.com's CEO Neil Vogel and Scott Mulqueen, director of programmatic and audience strategy, on programmatic and native … Read the whole story