Citing greater accuracy and transparency as well as competition in the local TV audience measurement marketplace, Walt Disney Co.'s ABC Owned Television Stations Group … Read the whole story
With its new massive DVR machine, TiVo touts that there is more to the new TV marketplace than just streaming video. TiVo's new "Mega" … Read the whole story
Brown was most recently EVP and managing director at Interpublic's UM, where he led the New York office. He succeeds Bob Habeck, who has … Read the whole story
Facebook on Monday said it has hit 1 billion video views per day as the social network ramps up efforts to rival YouTube as … Read the whole story
An accompanying sweepstakes will launch on Oct. 6, offering a chance to win prizes from some of the profiled businesses, including Maxwell House products, … Read the whole story
Overall media time continues to grow -- not just among younger 18-34, but for other older consumer segments as well. Nielsen says that for … Read the whole story
AOL is expanding its lineup of rich media mobile ads with a new full-page, interstitial unit aimed at attracting brand advertising dollars. The new … Read the whole story
NEWS ITEM: A recent "Good Morning America" interview with supermodel Gisele Bundchen and Olympian Lindsey Vonn about their new Under Armour advertising campaign was … Read the whole story
With the relaunch, Microsoft is promising a simpler buying experience for advertisers across platforms, including personal computers, mobile browsers and native mobile apps. MSN … Read the whole story
For about a week this summer, my Facebook news feed was consumed by posts on just two subjects: people pouring ice water on their … Read the whole story
The country's largest digital place-based network in malls is getting even larger, with Adspace's announcement that it is adding nine new venues to its … Read the whole story
Adobe has released upgrades to its Primetime Digital Rights Management platform that bring content protection across apps on connected devices like set-top boxes and … Read the whole story
"It's certainly an opportunity area" for device manufacturers, Jeri Smith, president and CEO of Communicus, tells "Marketing Daily." "[Kids] don't dictate the brand, but … Read the whole story
A recent survey of media buying agencies, conducted by Strata, found that 45% of those polled are more interested in digital/online video than they … Read the whole story