After years of struggling with the fundamental ad technology question -- is it best to build, buy or rent -- WPP has decided it … Read the whole story
Researchers at Malwarebytes have identified malicious code serving through advertisements from Google's DoubleClick ad servers and the advertising platform Zedo. The ads served up … Read the whole story
Global ad spending is back on a healthy expansion track, and much of it -- not surprisingly -- is coming from the rapid consumer … Read the whole story
In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name … Read the whole story
Local media revenue is on track to reach $137 billion this year and rise to $139.3 billion in 2015, representing a growth rate of … Read the whole story
The emergence of digital media gave rise to the term "clicks & mortar," an eCommerce play off the concept of physical "bricks and mortar" … Read the whole story
NBC won the 2013-2014 TV season in terms of program ratings, as well as the key metric for advertisers, largely due to pegging their … Read the whole story
With the backdrop of yet another NFL marketing partner suspending activities or promotions, NFL commissioner Roger Goodell now says he got it wrong when … Read the whole story
We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, … Read the whole story
Unilever, which holds the position as official pre-game products sponsor of NCAA Football, is aligning with the fall game schedule with a new retail … Read the whole story
As part of the campaign, the sports apparel company and NFL merchandise licensee is also introducing a custom image generator that will allow consumers … Read the whole story
Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help … Read the whole story
Hearst Corp. has announced the launch of a new digital development unit in Silicon Valley to build new apps and services across the publisher's … Read the whole story
Social networking service LinkedIn is asking a judge to dismiss a lawsuit accusing the company of misappropriating users' names and images in order to … Read the whole story
On top of declining print circulation and ad revenue, you can now add labor trouble to Time Inc.'s list of problems. On Friday, the … Read the whole story
Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals … Read the whole story