Google has integrated several of its platforms to help Paramount Pictures market the forthcoming movie "Interstellar." The Interstellar space hub taps Google+, Google Play, … Read the whole story
The notion of people merging with machines is jumping from fantasy to reality, thanks to media. It's just not happening the way sci-fi writers … Read the whole story
One of the recurring topics during coffee breaks at this year's Advertising Week New York was Facebook's recent relaunch of Atlas, the ad server … Read the whole story
Continuing its mobile push, Yahoo has acquired mobile messaging startup MessageMe, and per reports, is close to taking a stake in better-known messaging brand … Read the whole story
What's in your wallet? Perhaps something designed by the creative team at Adaptive Path. Capital One has acquired the Francisco-based design and user experience … Read the whole story
Havas CEO Yannick Bollore, speaking at an Advertising Week session, said a critical task before the industry is mastering mobile, which has become the … Read the whole story
Rocket Fuel has announced the addition of real-time analytics to its programmatic ad platform. The analytics will be available to the company's managed service … Read the whole story
Amazon Studios, which let Amazon Prime subscribers take a look at five pilot episodes of possible series and cast votes for and against, picked … Read the whole story
With Hispanic audiences growing rapidly and Latin music becoming increasingly popular in the mainstream, iHeartMedia (formerly Clear Channel Communications) is capitalizing on the genre's … Read the whole story
Amazon and the Federal Trade Commission are battling in court about whether the agency should be allowed to continue with its lawsuit alleging that … Read the whole story
Connected TV devices continue to climb worldwide -- with game console devices losing some steam compared to more installed smart TVs. Worldwide ownership of … Read the whole story
CBS Radio and Beasley Broadcasting have announced plans to swap a number of stations, including some high-profile outfits in major markets on the East … Read the whole story
The second Thursday of the new TV season offered up a repeat of the first week, more or less. CBS wins with football, while … Read the whole story
Although I am an Amazon Prime subscriber of long standing, I am spiritually in solidarity with my friends in publishing who boycott the drone-happy … Read the whole story
They have become the most talked about media types since the dawn of the Web. Some won't be around in 10 years. It's more … Read the whole story