Ad-free social network Ello on Thursday announced raising $5.5 in new venture funding in a round led by the Foundry Group in Boulder, Colo. … Read the whole story
In its announcement, Coca-Cola stressed Tripodi's accomplishments, including the launch of "Open Happiness," one of the Coke brand's most successful global campaigns, and being … Read the whole story
Microsoft has plans to build out a third-party ad publisher network, similar to Google AdSense, placing premium high-quality ads on publisher sites supported by … Read the whole story
Comcast's NBCUniversal saw its cable and broadcast divisions headed in different directions in the third quarter. NBC cable networks got hit with a 4.6% … Read the whole story
Programmatic video ad platform TubeMogul this week announced it has integrated comScore's vCE metrics (validated Campaign Essentials) into its ad platform to bring "TV-comparable … Read the whole story
Bing Ads has developed a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) … Read the whole story
CEO Maurice Levy blames a number of factors for the weak results, including himself. "What has been a distraction is the merger and that's … Read the whole story
These days, ad people like to think that things are pretty gender-neutral in advertising city. It goes along the lines of "So stop your … Read the whole story
Nielsen N.V.'s third-quarter financial results showed healthy gains due to Arbitron and Harris acquisitions -- and more moderate rises for its core business. Overall … Read the whole story
In a largely self-congratulatory rant, a Unilever VP for PR, wrote: "Brands in this environment must be agents to re-establish a connection with the … Read the whole story
On the heels of Twitter's aggressive appeal to mobile developers, Facebook is trying to strengthen ties within its own developer community. Facebook's Preferred Marketing … Read the whole story
Despite an unclear mobile strategy and a shifting software industry, Microsoft still managed to post better-than-expected earnings on Thursday. For the quarter ended September … Read the whole story
Continuing to diversify its app offerings, Facebook just launched Rooms -- a platform for people to connect based on similar interests rather than social … Read the whole story
Women's interest publisher Meredith Corp. announced that total revenues increased 4% to $371 million in the third quarter of 2014, thanks to strong advertising … Read the whole story
The newspaper industry's dreary drumbeat of print advertising declines continued into the second half of the year, judging by some of the early reports … Read the whole story
Citi will become an official sponsor of Yahoo Live and exclusively sponsor a new behind-the-scenes interview series called "Backstagewith Citi." The new program, featured … Read the whole story