In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest … Read the whole story
Not long after announcing that it would hand over business operations at flagship publication 'Martha Stewart Living' to women's interest publisher Meredith Corp., Martha … Read the whole story
Native ad services provider Sharethrough has just developed a tool for publishers to better control the location and delivery cadence of ad inventory in … Read the whole story
The suit comes at a time when the ad industry is facing what many believe is a talent crisis, as many of the country's … Read the whole story
Although much has been made of TV networks amping up their live sports programming this year, viewership among key viewers for the TV season … Read the whole story
MDC Partners reported that Q3 organic growth increased 8.3%, an "industry leading" amount surpassing Omnicom's 6.5% organic growth, IPG's 6.3%, and Publicis Groupe's 1%. … Read the whole story
Guardian News & Media, publisher of 'The Guardian,' unveiled a redesign for the newspaper's Web site this week, including a new high-profile advertising placement … Read the whole story
Debbie Reichig will be senior vice president of media sales research and insights, overseeing media sales research department and assisting in sales strategy for … Read the whole story
For those traditional old-school Mad Men who haven't heard of "growth hacking," it's a marketing technique adopted form Silicon Valley start-ups. Among the companies … Read the whole story
It's the time of year when "Marketing Daily" is hip-deep in holiday spending forecasts. And while some of these closely-followed forecasts predict that people … Read the whole story
In a new alliance The Atlantic and PBS' "News Hour" have teamed to air regular broadcast stories based on the magazine's enterprise reporting. Beginning … Read the whole story
Five Web companies -- Answers Corporation, Best Buy, BuzzFeed, Go.com, and Yelp -- have agreed to revise their sites in order to comply with … Read the whole story
Charter Communications, the fourth-largest U.S. cable operator, had high single-digit-percentage revenue growth, while trimming its losses in its third-quarter reporting period. Revenues improved 8% … Read the whole story
Mumbrella Asia has posted a Q&A with Barry Cupples, global CEO of investment for Omnicom Media Group, touching on the "challenges and opportunities of … Read the whole story
Jim Hackett, VP of tech operations for eXelate, started in the backend / web development area of the financial industry before moving into the … Read the whole story