As marketers become more aware that Web site visitors never see many of the ads served on publisher sites, verifying that someone actually saw … Read the whole story
Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's The Loop real-time marketing process -- will help brands track fast emerging trends, … Read the whole story
With an emphasis on enabling technology, the new plan centers on consulting, creating, integrating, distributing and analyzing. "The value equation is changing," said Maurice … Read the whole story
The ads drew accusations of sexism for featuring images of women wearing dresses that appear to be made of milk, in suggestive poses (including … Read the whole story
Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers … Read the whole story
A surge in foreign acquisitions of U.S. entertainment and media companies -- as well as U.S.-based companies acquiring overseas companies -- has been seen … Read the whole story
It's hard to write about advertising and marketing when the most potent thing to happen overnight, after the jury decision not to prosecute the … Read the whole story
The agency will become the European arm of ICUC, Dentsu Aegis Network's existing UK-based social media shop. Established in 2002, Tempero employs more than … Read the whole story
In every home there are issues that tend to divide the family. They can be as trivial as whose turn it is to walk … Read the whole story
The IMM selection follows the addition of several senior marketing executives to the Roku management team, including the hiring last year of former News … Read the whole story
Online video distributor FilmOn X is a "repeat infringer" with a "long history of violating copyright owners' exclusive rights," the broadcaster Window to the … Read the whole story
Fox Television Stations has tapped LiveRail, the video ad supply-side platform (SSP) recently acquired by Facebook, to help its local stations monetize their respective … Read the whole story
"The Atlantic' has struck a deal with native advertising firm TripleLift enabling the publisher to use TripleLift's image-optimizing technology to power its native ad … Read the whole story
"People en Espanol" has launched a new twice-weekly online video program, "La Esquina" (The Corner), targeting Hispanic millennial women with bilingual content, including celebrity … Read the whole story
Top executives at NBCUniversal's E! Entertainment and Esquire network have expanded their duties in marketing and news/digital areas. Jen Neal has been named executive … Read the whole story
An article titled "Print Magazine Audiences Up," published in the December 3, 2014 issue of Media Daily News, contained an error. Although the aggregate … Read the whole story
Seen through one prism, the deliciously over-the-top FX hit "Sons of Anarchy" is one long infomercial for Harley-Davidson. The American motorcycle giant has long … Read the whole story