January 25, 2023
Monday, December 8, 2014
That's down just a tick from the shop's June forecast of 4.9% growth for next year. And it represents a deceleration from this year, … Read the whole story
- COMMENTARY
As a professional observer of the passing scene, I thought I might visit a site awash in the paid impressions that technically qualify under … Read the whole story
"Programmatic" is 2014's marketing word of the year, according to an ANA (Association of National Advertisers) survey, edging out content, millennials, omni-channel, customer-centricity and … Read the whole story
- COMMENTARY
There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but … Read the whole story
Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia's Advertising Expenditure Forecast, although this is slightly below … Read the whole story
- COMMENTARY
Whether consumers are embracing the cord, cutting or shaving it, one thing is clear: cable and broadcast networks that want to reach the broadest … Read the whole story
Deisha Barnett, a spokeswoman for the Bentonville, Ark.-based retailer, says the ad first broke during its back-to-school seasonal push this summer, and promotes Walmart's … Read the whole story
The WPP company also estimates that 2014 growth will be 3.9%, a downward revision from the 4.5% growth the company had forecast for this … Read the whole story
'USA Today' will cease publication of its newspaper-distributed magazine, 'USA Weekend Magazine' at the end of this year, the newspaper's publisher Larry Kramer told … Read the whole story
As if all their woes on the business side weren't enough, two of the nation's leading magazines are reeling from the fallout of high-profile … Read the whole story
U.S. retail marketers spent 43% more on programmatic display media buys during the Thanksgiving holiday weekend, compared with the prior year. Conversions rose 58% … Read the whole story
U.S. advertising will see a slight improvement in 2015 from 2014 -- but not by much. The Internet will continue to climb, while TV … Read the whole story
Facebook just relaunched Slingshot, which is commonly referred to among average users and industry types as the social giant's Snapchat clone. Encouraging more "personal … Read the whole story
"We think that's where the greatest opportunity is," company rep Dave Mellin tells "Marketing Daily," adding that the holiday shopping season is a prime … Read the whole story
Traditional TV viewership continues to decline -- most dramatically among younger viewers, specifically those 18-24. Magna Global says this narrow target of young viewers … Read the whole story
Interactive video has become a building block for content. Kate Spade has began rolling out its interactive holiday Shop the Video ad starring Anna … Read the whole story
Advertisers in Europe continue to adopt programmatic ad trading. European marketers spent 16% more via programmatic in the third quarter of 2014 compared to … Read the whole story
NBC's highly touted "Peter Pan Live!" delivered about half the ratings results of its first holiday season live musical event a year ago. The … Read the whole story
