Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billion to bots in 2015, if current fraud rates continue. That's according to … Read the whole story
A major component of the CBS/Dish Network carriage agreement struck over the weekend comes with a deal over Dish's mass commercial-skipping device, AutoHop. For … Read the whole story
CBS' David Poltrack says the broadcast TV advertising market will continue at a virtually flat growth rate through 2015. The chief research officer of … Read the whole story
WPP CEO Martin Sorrell is urging analysts and investors to force competing holding companies to "fess up" and report more precisely how they're doing … Read the whole story
Outfront Media, formerly known as CBS Outdoor, has joined forces with Videri, a technology start-up, to create a new digital outdoor advertising that will … Read the whole story
Most brands come to you to answer the same question people seek in spiritual practice: "How can I not have my current experience?" it's … Read the whole story
"People" magazine is moving to expand its access to audience data through a partnership with Poshly, a consumer intelligence company focused on the beauty … Read the whole story
Still officially in beta, Facebook just made several changes to its Graph Search initiative, including the ability to more easily find old posts, and … Read the whole story
Founded in 2000, by Luke Pierson, Heyday's services include digital strategy, visual design, user experience design, content development, digital film, smartphone applications and web … Read the whole story
It took nearly two years for Facebook to take Graph Search to mobile, but the company did it without a focus on local. The … Read the whole story
Online marketplace eBay is to run an ad trading experiment next year that will see it cease all regular ad deals to focus solely … Read the whole story
Television's share of the global advertising market has peaked in 2014 as brands begin to move an increasing amount of their media budgets to … Read the whole story
The number of UK homes with a TV has fallen for the first time, as viewers turn to alternatives including tablets and smartphones to … Read the whole story
According to an ANA (Association of National Advertisers survey), "programmatic" was voted the word of the year. The result is not all that surprising, … Read the whole story
Recently a lot of attention has been paid to "dark social," referring to visits to social platforms and sites connected to them, that can't … Read the whole story