On the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global … Read the whole story
Whether radio has "too many" ads is a matter of taste and perspective. Twelve minutes of advertising in an hour is 20%. Maybe that's … Read the whole story
Rentrak, which in October said it was granted a patent for measuring when TV sets are turned on or off, this morning announced another … Read the whole story
While market researchers have identified social media as a potential treasure trove of consumer insights, any data derived from social media should be treated … Read the whole story
With user-generated content exploding, especially a prosumer market of high-quality video programming, a new platform is launching today to give those creators control -- … Read the whole story
Companies that promote products online via native ad campaigns must comply with the industry's privacy code, a unit of the Better Business Bureau said … Read the whole story
On Facebook, videos uploaded directly to the social giant now outnumber YouTube videos posted to the site. As of November, Facebook pages posting Facebook … Read the whole story
Viewers' appetite for live TV is shrinking.The average American digested about four hours and 32 minutes of live TV each day in the third … Read the whole story
The CMO Council's survey, with Nielsen assisting, finds marketers are running 33% more digital ad campaigns than direct response and that overall, marketers are … Read the whole story
A social media campaign for The Topps Company's Ring Pops candy violated children's privacy laws, a consortium of watchdogs allege in a new complaint … Read the whole story
In a panel at the Email Insider Summit today, brand marketers discussed how they are testing cadence and frequency in order to balance placement … Read the whole story
Tom Bick has a resume that would make Homer Simpson jealous. His second job out of college was with Miller Brewing Co., where he … Read the whole story
While the U.S. advertising marketplace remains weak for TV networks overall, Discovery Communications believes its international TV will help keep the company growing strongly. … Read the whole story
Telemundo and Mashable are joining forces to create a new Spanish-language content hub, "#ElPulso via Mashable," centered on a dedicated page on Telemundo.com powered … Read the whole story
Tweetie Bird is back. On Tuesday, Entravision Communications announced that Eddie "Piolin" (Tweetie Bird) Sotelo, who previously hosted the most popular Spanish-language radio program … Read the whole story
Time Warner's effort to launch HBO as a standalone over-the-top service won't affect its traditional distribution efforts. HBO previously announced it wants to target … Read the whole story
The company has extended its tender offer until Dec. 23. As of Dec. 8, 21.3% of Sapient's outstanding shares had been tendered. Publicis also … Read the whole story
To find its financial footing -- and strengthen ties with Wall Street investors -- Snapchat has hired Imran Khan as its first chief strategy … Read the whole story
An article titled "Magazine Audiences Up" published in the December 3, 2014 issue of Media Daily News, contained an error about the audience for … Read the whole story
Brands and agencies have had mixed reactions to Google's viewability study, which revealed more than half of online ads are not seen by consumers. … Read the whole story