In line with other downward global ad estimates, London-based ad service/publishing company Warc, says global advertising spend will increase by 4.8% in 2015. The … Read the whole story
Marketing today is radically different from the way it was just 10 years ago, because marketers today depend on two things that were never … Read the whole story
Nick Emery, Global CEO of GroupM's Mindshare, has been named the media jury president for the 2015 Cannes Lions awards. The jury's role is … Read the whole story
Some TV executives aren't interested in ratings, while many others will tell you TV viewership shifts are very important. Digital streaming video is on … Read the whole story
Dozens of tech companies are warning policymakers that reclassifying broadband service as a utility would threaten the economy. The letter comes one month after … Read the whole story
The announcement is the latest digital initiative from the Deerfield, Ill.-based retailer, which already offers 24/7 support with pharmacists, and recently started selling its … Read the whole story
Facebook is bringing "Trending" to mobile, and adding some very Twitter-like features to the still-new service. Now, when users tap on a topic in … Read the whole story
Outdoor retailer Patagonia is focused on the customer in ways that most retailers might not be. This is because the company is aiming at … Read the whole story
"I view this as a good thing," Craig Wigginton, vice chairman and U.S telecommunications sector leader at Deloitte, tells "Marketing Daily." "It's showing the … Read the whole story
The average U.S. TV home with broadband service now has almost two connected TV devices -- up 28% from last year. Connected TV devices … Read the whole story
The client said that MRM, part of McCann Worldgroup would serve as "strategic creative partner," and help develop an integrated communications program to target … Read the whole story
"When Dove Men+Care first entered men's grooming routines five years ago, our advertising challenged the traditional and often stereotypical marketing that men were used … Read the whole story
Helping bridge the gap between television and digital video ad campaigns, programmatic video ad platform Virool on Wednesday announced it has integrated Nielsen Online … Read the whole story
With advertisers demanding more accountability from digital ads around issues like viewability and human interaction, inPowered is moving to bolster confidence in native advertising … Read the whole story
Programmatic advertising will become more transparent and data rich and branch out to more media channels over the next 12 months, according to sector … Read the whole story
Facebook is promising publishers "better targeting" and "more intelligence" with the launch of a suite of tools that it hopes will convince them to … Read the whole story
Google Hangouts is getting smarter. For instance, as part of a broader update, "When somebody now asks you where you are, Hangouts will automatically … Read the whole story
An article in the Dec. 10 Media Daily News referring to new ad guarantees from InPowered also mentioned guarantees from Sharethrough. Sharethrough is guaranteeing … Read the whole story
People say they're "addicted" to all kinds of stuff that actually turns out to be benign -- sure, you may really like those pumpkin … Read the whole story