Much of the business is handled by Publicis Groupe's Starcom. WPP's Mediacom is also on the roster. The company spent nearly $680 million on … Read the whole story
Facebook's advertising platform was not greatly impacted by dropping Bing because the social site doesn't run sponsored listings or advertising products around search, per … Read the whole story
Outdoor advertising revenue grew 1.5% from $1.62 billion in the third quarter of 2013 to $1.64 billion in the third quarter of 2014, according … Read the whole story
David Matathia, director of marketing communications at Hyundai Motor America, talks to "Marketing Daily" about an invite-only concert at iHeartRadio Theater in Times Square … Read the whole story
The Publicis Groupe Chairman-CEO turns prop in a new interactive video commemorating the holiday season. The YouTube video, part of this year's version of … Read the whole story
This week the takeaway is what it means to participate in change. In a breath: It means being a route to cultural evolution. Read the whole story
'Tis the season for digital daring, and this year, Bloomingdale's is going all-out with a new Instagram effort, showcasing some 500 eclectic gift ideas, … Read the whole story
We're in a battle between legacy providers and new incumbents, and the assets that made companies of the past succeed now appear to be … Read the whole story
Officials in the Netherlands have told Google to revise its privacy policy by February, or face fines of as much as $18 million. The … Read the whole story
The news that Bill Cosby has been accused of multiple rapes from the '70s and '80s has been as dispiriting as it's been hard … Read the whole story
Dionne Colvin-Lovely, national director, traditional and emerging media, Toyota Motor Sales USA, tells "Marketing Daily" that the automaker's integration with Yahoo Fantasy Football is … Read the whole story
Publishers frequently argue that viewability is an imperfect metric for advertisers and publishers alike. Viewability can vary among users depending on their behavior on … Read the whole story
The IDG TechNetwork has expanded its global online advertising network into China, following its parent company International Data Group (IDG), which has supported the … Read the whole story
Tweeting related to TV programming is primarily occurring around live airings of shows -- but significant Twitter activity continues in the days after an … Read the whole story
TV program viewing through seven days of time-shifting continues to climb. For the most recent reporting week ending November 30, Fox's "Gotham" added a … Read the whole story
Dentsu Aegis Network is expanding its already sizeable presence in Brazil with the acquisition of OOH Plus, the out-of-home agency holding company that has … Read the whole story
Trying to regain its footing after a tumultuous year, Foursquare on Monday debuted an app tailor-made for Apple's iPad. The new app also includes … Read the whole story
WPP GroupM's "advanced TV" unit, Modi, has partnered with programmatic ad platform Videology to "deliver television advertising to specific cable and satellite users in … Read the whole story
Conan O'Brien's "Team Coco" YouTube Website has surpassed 1 billion views. Since 2010, Team Coco Digital has been nominated three consecutive years for the … Read the whole story