The publisher of the online entertainment site SuperCrayCray.com has sued Google for allegedly failing to pay more than half a million dollars in ad … Read the whole story
Digital video continues to enjoy impressive growth -- and according to new research, social networks are increasingly responsible. All told, domestic digital video advertising … Read the whole story
ESPN broke another cable TV viewing record with the new College Football Playoff's National Championship game aired on Monday. ESPN pulled in a massive … Read the whole story
Nielsen says adding deeper social media Twitter data to a new predictive TV program promotion model can help TV executives and advertising executives better … Read the whole story
TV stations continue to move more to electronic buying and selling -- some $4 billion was processed through ePort for TV stations, up 125% … Read the whole story
Speaking the same language as your American customers might not be enough, unless you speak American. That's according to Paul Jankowski, chief strategist at … Read the whole story
Havas this morning unveiled a new unit devoted to servicing media for luxury brands. The unit, named LuxHub, is headquartered in the fashion hub … Read the whole story
Mobile entertainment generated $9.14 billion in revenue in 2014, close to the $10 billion spent at the U.S. movie box office in ticket sales, … Read the whole story
Opera Mediaworks, a mobile ad platform, has announced the launch of a native ad exchange for mobile. The private exchange will be an added … Read the whole story
Two days after its "Transparent" won a Golden Globe as best TV comedy, Amazon Studios announced that Woody Allen will write and direct a … Read the whole story
"We've refocused the brand over the last several years on fitness for the everyday athlete, not just the pro," says Yan Martin, Reebok's VP/global … Read the whole story
The deal is based in part on the agency's belief that mobile-first strategies will be a driver of significant change in how advertisers strategically … Read the whole story
With a growing following among U.S. Hispanics, NASCAR is looking to raise its profile in the community even more with a new documentary series … Read the whole story
Will Apple Watch become a new home for in-store promos and programmatic ads? "Apple has the opportunity to seize this market of wearable ads, just … Read the whole story
Spam messages in circulation in Australia are capitalizing on current fears of another terrorist attack. The emails, which claim to be from ISIS, include … Read the whole story
Try to calculate the extra promotion zip for a TV show from social media or award show honors. The answer is that it'll always … Read the whole story
ESPN ran its first programmatically sold ad during the Saturday 1 a.m. edition of "SportsCenter," per "The Wall Street Journal," and the fact that … Read the whole story