While the firm has effectively controlled Havas for nearly a decade, it has done so with just a one-third ownership stake. Now Bollore owns … Read the whole story
But groups are still urging Wendy's and others to make more nutritional improvements in both kids' and adult offerings, including serving whole-grain rolls, offering … Read the whole story
Meredith Long has been appointed publisher of "Time" magazine, capping 12 years of increasing responsibility at the magazine. She steps into the publisher role … Read the whole story
NBCUniversal, a media and entertainment company that tested the ad tech waters in 2014, has taken the next step toward a data-driven future with … Read the whole story
The retailer began its expansion in Canada back in early 2013. But Canadians -- even those willing to drive across the border to shop … Read the whole story
Outdoor advertising is off to a strong start in the offense department, with billboards setting off a series of local media melees around the … Read the whole story
USA Network has ordered six episodes of the program that will be loosely based on the former agency CEO's life. It's expected to premiere … Read the whole story
Are lousy smart TV remote controls/interfaces hurting social media and other Internet usage on TV sets? TV set and equipment maker Philips thinks so. … Read the whole story
A friend of mine who has been a loyal follower of CNN took it permanently off his desktop this week, upset by an autoplay … Read the whole story
AKQA, a digital agency based in San Francisco, this week announced it has received a seat on Google's DoubleClick Ad Exchange (AdX). AKQA asserts … Read the whole story
After a challenging 2014, Microsoft is vowing to pick up its ad game over the next 12 months. Among other efforts, ad executives at … Read the whole story
Another new stand-alone digital TV effort -- CuriosityStream, a subscription video-on-demand service -- is starting up, focused on nature, history, science and technology programming. … Read the whole story
Looking to reflect what it believes is a more accurate picture of its TV programming performances, NBC Universal cable networks says it will now … Read the whole story
Lending Club, the peer-to-peer network connecting borrowers with lenders, has formed a funding pilot program with Google to support eligible Google partners. The loans … Read the whole story
Meetrics, a media measurement firm headquartered in Berlin, Germany, on Thursday announced it has received Media Rating Council (MRC) accreditation for its viewability product … Read the whole story
There is not much of a question that more and more companies -- buyers, sellers and intermediaries alike -- are going to use a … Read the whole story