PASADENA, CALIF. -- Pushing forward efforts to include as much nontraditional TV viewership as possible, NBC says it will now release daily digital video … Read the whole story
The review comes shortly after a creative agency review where Cheil ad shop McKinney prevailed, replacing Silver + Partners, which did not defend. There … Read the whole story
One of the major TV broadcast networks moves this past fall will be repeated next year -- the NFL and CBS will air more … Read the whole story
Microsoft Bing predicts there is a 51.5% chance the Patriots will take the Seattle Seahawks on Feb. 1. Now the search engine will get … Read the whole story
Although NBC still leads the broadcast prime-time season in key viewing metrics, some key areas need to be addressed -- particularly Thursday night. Long … Read the whole story
Sarah Kramer is promoted to chief operating officer. Melissa Shapiro, formerly EVP, group director, investment, is promoted to president, investment. She replaces Christine Merrifield, … Read the whole story
In a letter to Yahoo employees, CEO Marissa Mayer named Prashant Fuloria to oversee all ad products for the company, and combine offerings from … Read the whole story
New forms of user-generated video content will push the overall online video marketplace to sharply higher revenues. Scottsdale, Ariz.-based ABI Research says total revenue … Read the whole story
Sure, advertising has always been thematically dishonest, I suppose. It depicts a world of smiling people, made grinningly content by consumer goods -- which … Read the whole story
In the current environment, as marketers increasingly throw their best efforts into digital techniques, fearing they will otherwise become obsolete, it is easy to … Read the whole story
I wasn't expecting this big, emotional, Super-Bowl-type spot promoting the Golden Arches to pop up during the Golden Globes. But there it was: the … Read the whole story
Breaking ranks with other Internet service providers, Sprint told the Federal Communications Commission on Friday that reclassifying broadband as a utility won't lead companies … Read the whole story
The Los Angeles City Council will vote Tuesday on an ordinance that will ban alcohol ads on city-owned and -controlled property. Former Massachusetts First … Read the whole story
Arguably the world's most respected news organization, BBC News is hurrying to keep pace with changing media consumption habits with a major overhaul of … Read the whole story
Marijuana is in the air -- or rather, airwaves. This week, The National Marijuana News, a new talk-radio program devoted to all things marijuana-related, … Read the whole story
Interactive Media Holdings, owner of Myspace, is to rebrand as Viant as it launches a new digital ad product, Viant Advertising Cloud. Viant Advertising … Read the whole story
Ad company Turn said today that it will suspend its controversial practice of re-creating cookies that users have deleted, pending further review. "We have … Read the whole story