Republican lawmakers in the House and Senate have unveiled legislation that would require broadband providers to follow some Net neutrality principles, but would also … Read the whole story
The Tokyo-based ad holding company is looking for 300 employees to sign up for an "early retirement incentive program." The program is being offered … Read the whole story
While Pinterest's ad strategy is taking shape, analysts remain on the fence about the pin-based social network, and its near-term marketing potential. "Many marketers … Read the whole story
There is more evidence that alcohol advertising on television does indeed contribute to underage drinking and binge drinking, with the publication of a new … Read the whole story
This is the year when everyone is going to double down on data, and most of them are going to have less of an … Read the whole story
A new local TV-based digital network -- LAFF, from Katz Broadcasting -- will launch as a 24-hour all-comedy programming channel. The new network, which … Read the whole story
Although down versus a year ago, the NFL Championships games on Sunday were again among the top three best-rated TV shows of the year. … Read the whole story
Food ads represented 8 of the 10 top ads among African-Americans, 9 of 10 top ads among Hispanics, but only 3 of the 10 … Read the whole story
A Del Monte Foods content marketing campaign that ran through the Thanksgiving holiday put green bean casseroles on more tables, and achieved consumer interaction … Read the whole story
In the story, "NBC To Release Daily Digital Video Estimates Of TV Shows" (Media Daily News, January 17), a quote was misidentified. It should … Read the whole story
"It isn't as simple as we thought," Prof. Derek D. Rucker, who led the research, tells "Marketing Daily." The study is the first to … Read the whole story
To celebrate Rev. Martin Luther King Jr. Day, the National Basketball Association is using the famous "I Have a Dream" speech, along with black-and-white … Read the whole story
It will begin producing or acquire up to a dozen films this year,and market them to theaters with the idea they will show up … Read the whole story
One of the weird dichotomies in today's media world is that marketers spend a lot of time on the category whose actual impact on … Read the whole story