The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report … Read the whole story
While digital media is becoming more visual, that doesn't necessarily spell good news for professional photographers, many of whom are being forced out by … Read the whole story
LAS VEGAS -- "This is going to be the biggest thing here," David Meeker, head of innovation for Isobar, said to me while walking … Read the whole story
Google Chairman Eric Schmidt said during the panel "The Future of the Digital Economy" at the World Economic Forum that "the Internet will disappear," … Read the whole story
The Internet will fade into the background, says Eric Schmidt, executive chairman of Google. Yes, it will just vanish, like Amelia Earhart or state … Read the whole story
Nearing a completed acquisition of its proposed $48.5 billion deal for DirecTV, AT&T says it is considering changing the brand name of the big … Read the whole story
CES 2014 marked the first time that media mandarins questioned the exhibition's value to justify the hefty cost (time and money) for those sent … Read the whole story
Ahead of the big game on February 1, Facebook is doing everything possible to suck up Super Bowl ad dollars. Outnumbering the 115 million … Read the whole story
Microsoft announced Friday the acquisition of Revolution Analytics,which builds on and contributes to the R programming language for statistical computing and predictive analytics. This … Read the whole story
Most advertisers will lose money on their investment in the Super Bowl, per Brand Keys' 13th annual "Super Bowl Ad Engagement Survey." The firm … Read the whole story
Euromonitor International's Daphne Kasriel-Alexander says that this year, the trend is likely to get a slightly different twist and importance, "resurfacing strongly both in … Read the whole story
The global head of GM's Cadillac unit kicked off the Washington Auto Show with a speech about how the luxury brand is moving to … Read the whole story
New research says a little less than half of TV's core viewers watch linear "live" TV in a typical month -- significantly boosted by … Read the whole story
Over two-thirds of mobile app developers (69%) make at least a portion of their inventory available for programmatic buying. Nearly half (46%) sell up … Read the whole story
Bill and Melinda Gates are pretty excited about mobile technology and its potential to improve the lives of people in developing countries. In their … Read the whole story
The "LUMAscape" charts can often be a confused marketer's best friend when it comes to deciphering which company does what and when, and with … Read the whole story