January 25, 2023
Friday, February 20, 2015
Looking to "stabilize" its local TV measurement, Nielsen has announced a number of new initiatives. The statistical technique will be used "to mitigate ratings … Read the whole story
Yahoo has built a feature that allows application developers to incorporate search into apps and earn a percentage of revenue garnered from clicks on … Read the whole story
Expanding its Marketing Solutions platform, LinkedIn will now let businesses target potential business clients beyond its borders. A new LinkedIn Network Display will help … Read the whole story
Consumers who are suing Hulu for allegedly violating their privacy are asking the judge to reject the company's contention that it didn't know that … Read the whole story
"Ali is so much more than an athlete," says Barry Janoff, executive editor of NYSportsJournalism.com. "He's one of those people -- like Babe Ruth, … Read the whole story
Longtime Scripps Networks Interactive senior advertising executive Steve Gigliotti has been promoted to chief revenue officer. Previously, he headed advertising sales at the network … Read the whole story
- COMMENTARY
"It is not the critic who counts" is the opening line for this new and unexpectedly highfalutin' Cadillac spot, which breaks at the Oscars … Read the whole story
While much of its attention has been focused on new digital products, The New York Times isn't neglecting print, as illustrated by the major … Read the whole story
- COMMENTARY
We're on the precipice of a virtual asset revolution that will see many brands with physical presences building virtual incarnations of their products and … Read the whole story
Discovery Communications' U.S. advertising revenue was down 3% to $398 million, with overall international ad revenues higher by 7% to $433. Both lifted Discovery's … Read the whole story
- COMMENTARY
Isn't it grand that privacy is a profit center for AT&T? If you live in Kansas City or Austin and want its speedy-as-Google fiber … Read the whole story
YP and barrettSF are launching "Make Every Day Local," a new celebrity-driven marketing campaign featuring news anchors and reality stars Giuliana and Bill Rancic … Read the whole story
DirecTV raised revenues in its fourth quarter by 4% -- mostly from gains in its U.S. business. Company revenues were at $8.92 billion, with … Read the whole story
Coca-Cola was the most awarded advertiser according to the Gunn Report For Media 2014, which was issued Thursday. For the first time, OMD sibling … Read the whole story
Simon Khalaf, CEO at Yahoo's Flurry, predicts that Internet companies will begin optimizing apps this year to become the "concierge" that will increase sales … Read the whole story
Targeted Victory, an audience targeting firm focused on Republican political candidates, on Thursday announced an update to its self-serve ad platform to include Facebook … Read the whole story
"There's a lot of info out there. It exists and it's readily available," Prof. C. Samuel Craig tells "Marketing Daily." "All you have to … Read the whole story
