A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automotive and financial service/real estate marketers. Automotive companies -- the biggest category, with … Read the whole story
Texas Governor Rick Perry has tapped Targeted Victory, an audience targeting firm focused on Republican political candidates, to help reach potential voters for a … Read the whole story
Although video on demand is a big benefit to many TV viewers, one element of VOD activity remains a frustration: Not being able to … Read the whole story
Word-of-mouth marketing has been a big help to movies for decades. Now, with social media, many are looking to affix specific value to that … Read the whole story
Harris reaped earned-media gold -- $51 million, according to an analysis by Vu Digital. The firm analyzed 18,094 frames of Oscar content, and identified … Read the whole story
Google paid $25 million for the rights to use the .app top-level Web domain name, one of many the company aspired to gain, but … Read the whole story
There are clearly two cultures occupying the same country, with very different ideas of what constitutes a gift, an agreement and perpetuity. I speak, … Read the whole story
The outdoor advertising business ended 2014 on an up note, with Outfront Media (formerly CBS Outdoor) and Lamar Advertising both reporting revenue growth fueled … Read the whole story
National CineMedia, the country's largest cinema advertising network, saw its revenues remain flat in the fourth quarter of 2014, ending the year down. For … Read the whole story
Integral Ad Science, a digital ad measurement firm, on Thursday announced it has received accreditation from the Media Rating Council (MRC) for its video … Read the whole story
PureClick has received click measurement accreditation from the Media Rating Council for its click forensic metrics related to its PureCaptcha and PureBounce products. The … Read the whole story
Determined to "suck" less at protecting users from trolls, Twitter is rolling out another round of safety features. Starting Friday, the social network is … Read the whole story
This afternoon, the White House unveiled a discussion draft of its long-awaited privacy "bill of rights," which aims to give consumers more control over … Read the whole story
Last year at the NewFronts for online content providers, Sony's Crackle made it clear it was REALLY in the TV business. This year, it's … Read the whole story