New empirical research revealed Tuesday by a mix of respected industry experts made the case that marketers need to shift from a decades-old practice … Read the whole story

Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The … Read the whole story

The Federal Trade Commission says in new court papers that it is entitled to continue pursuing a lawsuit against AT&T, despite the new net … Read the whole story

Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home … Read the whole story

Big changes are coming from Target Corp., with the retailer vowing to regain its lost cheap-chic luster, sharpen its appeal to Millennials, woo more … Read the whole story

Take that, Pandora, SiriusXM, Spotify, et al. Ninety-nine percent of consumers are happy with AM/FM radio in their cars. For all the emphasis on … Read the whole story

Traditional pay TV providers -- cable, satellite, and telco companies -- posted modest losses in subscribers, registering a net loss of 0.1%, or 125,777 … Read the whole story

The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent … Read the whole story

The lottery organization confirmed Tuesday that McCann and MRM//McCann along with media shop UM will handle its advertising assignments for the next five-year contract … Read the whole story

February was truck month. With gasoline prices dipping to historic lows, people rushed out and bought crossovers, SUVs, and pickups like nobody's business. U.S. … Read the whole story

After a rough fourth-quarter advertising market, Discovery Communications is seeing better results in the early going for 2015 -- which has been surprising. David … Read the whole story

Several magazine publishers announced high-ranking executive appointments this week, with Active Interest Media promoting Andrew Clurman as CEO, while in the business-to-business arena, SourceMedia … Read the whole story

Video and broader digital distribution are great ways to engage new audiences. On a mission to do just that, Twitter this week is rolling … Read the whole story

Xaxis, WPP's programmatic media-buying unit, on Tuesday announced the appointment of Karl Bunch as VP of global product development. Xaxis is bringing Bunch on … Read the whole story

Icelandic actress, musician, artist and creative polymath Bjork is driving Volkswagen to New York for her first-ever museum exhibition. The installation includes music, video, … Read the whole story

Chris Thomas has been named CEO The Americas, with responsibility for 21 BBDO agencies in the U.S., Canada and Latin America. Thomas is filling … Read the whole story