The Federal Trade Commission will hold a workshop in November examining privacy issues raised by tracking consumers across devices for ad purposes. The agency … Read the whole story
SXSW is the festival we love to hate -- a bit like Cannes, CES, Mobile World Congress, and, well, everything. There was a brief … Read the whole story
Trying to get closer to what digital media has been delivering and promoting for marketers, CBS says it will provide a performance-based metric "audit" … Read the whole story
The mosh pit that is SXSW renders few substantial themes. The show is all over the place, physically and thematically. You get more from … Read the whole story
Publicis Groupe said today that its founding family, the Badinters, has sold more than 2.4 million shares of its stock in the holding company … Read the whole story
Often times, new and ostensibly improved research makes people think they are getting closer to the "truth," when they are actually getting farther away. … Read the whole story
A Mobile Marketing Association study shows that allocating more of a brand's overall campaign, which means cannibalizing other media buys, and allocating it to … Read the whole story
Video ad tech firm Virool has announced the launch of a new video measurement technology it claims measures the emotional reaction consumers have to … Read the whole story
Crown Media Family Networks is getting into the production business. The parent of Hallmark Channel and Hallmark Movies & Mysteries is launching Crown Media … Read the whole story
The Barclays marketer has also served in senior roles at Vodafone and Coca-Cola and several agencies including Lowe Howard-Spink and BBDO Europe and media … Read the whole story
This morning, Federal Communications Commission Chairman Tom Wheeler told Congress that the net neutrality rules weren't the result of meddling by the Obama administration. … Read the whole story
Forbes Media is bolstering its online sharing capabilities for consumers and advertisers with the acquisition of Camerama, a photo-sharing app. According to the companies, … Read the whole story
Humor hub Funny or Die is adding new ways to monetize its content and advertiser buys through a partnership with interactive video tech firm … Read the whole story
Lack of workforce diversity has become a hot topic among Silicon Valley companies. Many rally for more women in the workforce, but during a … Read the whole story
Google plans to fly an 84-foot wind turbine in April that the company has been working on for some time, Google X scientist Astro … Read the whole story
Ooyala's Videoplaza, a European-based supply-side platform (SSP), on Wednesday announced a partnership with TubeMogul to create a premium programmatic marketplace for brands and broadcasters … Read the whole story
Triton Digital, an ad tech firm in the digital audio industry, has been acquired by Vector Capital, a tech-focused private equity firm. Terms of … Read the whole story