AOL plans to announce Thursday a global partnership with Kenshoo that will provide technology that allows brands to advertise across its network to target … Read the whole story
The holding company was in no comment mode for days after news broke that WPP was bidding for the shopper data giant, part of … Read the whole story
Proving the rumor mill to be correct, Facebook has gone and launched a peer-to-peer -- or friend-to-friend -- money transfer service. Officially part of … Read the whole story
U.S. advertising spending didn't exactly explode last year, but it wasn't totally flat either. It saw 0.7% growth from $140 billion in 2013 to … Read the whole story
"Drunk Executive Barfs at Bergdorf's," read a recent headline on Page Six of the "New York Post." Why was this story so sticky, getting … Read the whole story
AppNexus, a large programmatic ad tech firm, on Wednesday announced that it has acquired Yieldex, a publisher monetization platform. A source with knowledge of … Read the whole story
At its heart, the viewability problem online stems from the structure of ad products. Standard ad forms are not designed to capture attention. There's … Read the whole story
Empower MediaMarketing, an independent media agency, this week announced its plans to allow advertisers to buy local broadcast TV inventory via programmatic channels. Empower … Read the whole story
Programmatic TV proponents now have at least one case study they can point to when backing up the budding industry. Ritani, a jewelry company, … Read the whole story
Media research and marketing veteran Pierre Bouvard has been named to the newly created role of chief marketing officer at broadcast radio group Cumulus … Read the whole story
Several leading publishers throughout the globe have teamed to form the Pangaea Alliance, a digital ad offering fueled by programmatic. Founding partners of Pangaea … Read the whole story
Yahoo announced Wednesday that Audience Ads, supporting demographic and behavioral data for programmatic buying, now integrates into the BrightRoll Demand Side Platform. The move … Read the whole story
iHeartMedia, Cox and seven other radio broadcasters are petitioning the Federal Communications Commission for permission to disclose paid sponsorships online, instead of stating them … Read the whole story
Microsoft head of marketing Chris Capossela made the announcement earlier this week that the company would scrap any new versions to Internet Explorer, but … Read the whole story
TRUSTe has finalized a settlement requiring it to pay $200,000 for allegedly misrepresenting its practices, the FTC said on Wednesday. The settlement stems from … Read the whole story
Yahoo has beefed up the data available via BrightRoll, the programmatic video ad platform it acquired last year. Yahoo on Wednesday announced it has … Read the whole story
Speaking at the Guardian Changing Media Summit. Nicola Mendelsohn, Facebook's EMEA chief said the growth of seemingly trivial communications such as cartoon stickers had … Read the whole story
The EU's right to be forgotten addresses the genuine concern that people shouldn't be dogged forever by embarrassing events from their past, but the … Read the whole story
The Interactive Advertising Bureau (IAB) has released what it is calling the "mobile programmatic playbook," the first document from the IAB focused on mobile … Read the whole story