The Publicis Groupe media agency network has launched a new network called Blue 449, and its cornerstone is the rebranded Walker Media. The new … Read the whole story
If I read one more story where someone claims that today's consumer wants everything customized, personalized or "the way THEY want it," I think … Read the whole story
As social and video trends converge, Twitter is determined not to be left out of the resulting revolution. The company is rolling out several … Read the whole story
Today, the best insights come from data derived by the programmatic buying groups, which is why it makes so much sense to put programmatic … Read the whole story
Conde Nast Entertainment, the multichannel video production arm of the high-end magazine publisher, has partnered with Rapt Media to create interactive digital video content … Read the whole story
The Musical Poster can be played "acoustically" on a wall or in the performer's lap, or can be hooked up to an amp. By … Read the whole story
Some staff at the Federal Trade Commission wanted to bring an antitrust lawsuit against Google in 2012, according to documents obtained by "The Wall … Read the whole story
Last month the company said it had a 5.2% full-year 2014 revenue gain to 1.865 billion euros (approximately $2.126 billion) and organic growth for … Read the whole story
Google's and Bing's analytics teams are separately attempting to analyze behavior to predict the outcome of March Madness, the men's collegiate basketball games. The … Read the whole story
New York state regulators are again delaying a decision about whether to approve Comcast's $45 billion merger with Time Warner, Stop the Cap reports. … Read the whole story
Starcom MediaVest Group (SMG) has begun the global expansion of its Pace Panel, a knowledge platform that combines custom research with media usage and … Read the whole story
The importance of data protection passes no one by in this technology-driven age, but given the contradictions and confusion surrounding new European data laws, … Read the whole story
People can stop wondering whether "real" television programming will escape the multichannel bundle and find its way to U.S. homes through online streaming services. … Read the whole story