Twitter is partnering with Foursquare to expand its location-based efforts. The microblogging giant believes that Foursquare can help it surface more geographically relevant information … Read the whole story
Once a focal point of the digital design industry, SXSW has grown in size and ambition to become a forum for a wide variety … Read the whole story
Programmatic audience exchange OpenX today unveiled a more aggressive method of tracking the quality of online audience impressions sold through its exchange, taking the … Read the whole story
While everyone was sending #wishuwerehere grams from SXSW, I went to London, to a conference called Convergence. It's part tech, part sound, part new … Read the whole story
The Point of View paper, to be issued Tuesday, will be discussed at Transformation sessions led by Kathleen Brookbanks, COO OMD and Dave Morgan, … Read the whole story
We talk about how change is impacting the core mechanics of how we do our jobs, upending our long-cherished metrics and data sets and … Read the whole story
A tribute video to Donahue was shown at the opening Monday morning session of the Transformation conference in Austin. 4As President Nancy Hill praised … Read the whole story
Last week, BK sent a chicken on tour to determine whether six restaurants would serve Chicken Fries for a day. The excitement generated supposedly … Read the whole story
The awards, underwritten by MediaLink, were unveiled at the 4As Transformation Conference in Austin on Monday, and recognize creativity and collaboration among agencies, brands … Read the whole story
Former Google executive David Jaye has been named chief marketing officer of NBCUniversal's The Weather Company. Jaye will have marketing, creative and social-media responsibilities … Read the whole story
Alan Smith is joining Assembly as chief digital officer. Previously, Smith was head of media investment and programmatic for North America at Essence, where … Read the whole story
Further embedding itself into consumers' mobile lives, Facebook appears to be preparing an app for screening and blocking phone calls. The experimental program complements … Read the whole story
"Carhartt did not partner with Madison because he's an accomplished athlete; we partnered with him because he's a hard worker off the field," Carhartt … Read the whole story
Everyday Health, provider of digital services for pharmaceutical companies, is acquiring Cambridge BioMarketing Group, which provides marketing solutions to launch and grow orphan and … Read the whole story
Long a staple of NBC's USA Network, the network's WWE programming franchise will get a broad marketing campaign across many NBCUniversal properties. The campaign, … Read the whole story
Media company Cision reported Monday the acquisition of Viralheat, a social tool provider, for an undisclosed sum. The deal helps Cision build out its … Read the whole story
SeaWorld Entertainment is seeking to counter critics who are spreading what it characterizes as "misinformation" and "lies" about the treatment and care of killer … Read the whole story
Four out of five women in the U.S. wear makeup and interact with their favorite brand products about 20 minutes daily, not including research. … Read the whole story
"We had been bantering about the idea that there are moments in history where you see some event live on TV," Valerie Vargas, VP … Read the whole story