From a technology standpoint, said Armstrong, agencies must be up to date with a capability to "plug in" to AOL's platforms on several levels, … Read the whole story
The NFL will air an Internet-only national regular-season game next year as a way to test the new TV-video platform. On October 25, a … Read the whole story
Trying to steer more ad dollars in its direction, Facebook this week is rolling out a new educational program for agencies and brands. The … Read the whole story
Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story
The success of Fox's new drama, "Empire," has rightfully attracted much praise and headlines. As the broadcast networks plan their schedules for next season, … Read the whole story
The total print and online audience for American consumer magazines increased 12.6% from 1.5 billion in February 2014 to 1.7 billion in February 2015, … Read the whole story
The final seven episodes of Season 7 of "Mad Men" begin on Sunday, April 5. "Mad Men" proved one of my favorite sayings: "Stars … Read the whole story
GroupM's Dominic Proctor and Omnicom Media Group's Daryl Simm offered their views to 4As attendees about how their business is evolving to keep pace … Read the whole story
Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from … Read the whole story
A panelist at the Content Council's conference summed up the importance of content marketing, particularly on video-rich social media channels -- saying that the … Read the whole story
Rocket Fuel, the programmatic media-buying platform that has been the poster child for machine automation on Madison Avenue, announced that founder George John is … Read the whole story
Search retargeting company Magnetic has received a patent for its search retargeting technology. The patent covers Magnetic's programmatic technology for retargeting based on keywords, … Read the whole story
The so-called "programmatic direct" marketplace is disrupting relationships between agencies and publishers right now, but that's a necessary step to get to a smoother … Read the whole story
Google revealed Tuesday that Morgan Stanley CFO Ruth Porat will take on the role of CFO for the Mountain View, Calif., company. The announcements … Read the whole story
Traditional TV business continues as a "real powerhouse," said GroupM's John Montgomery, addressing 4As conference attendees, and is "still the medium of choice for … Read the whole story
CBS' new hosted "Late Late Show with James Corden" earned strong results, as expected, in its debut outing. "Late Late Show" posted a Nielsen … Read the whole story
The first two lawsuits over the new net neutrality rules were filed this week. One case was brought by the trade group US Telecom … Read the whole story