PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary … Read the whole story
Here's some food for thought, based on "Marketing Daily"'s interviews with consultants who have worked closely with Heinz, Kraft or both as former clients, … Read the whole story
Now with 26 weeks of the TV season completed, there is a significant tightening of the prime-time viewership race. One big midseason Fox show, … Read the whole story
ESPN Research announced the results of a "Valuing Video" study from the ESPN Lab at the 4A's Transformation conference. The study explores the impact … Read the whole story
New over-the-top TV services may endure higher costs, which may raise costs for consumers -- especially when considering packages including major over-the-air broadcasting networks … Read the whole story
According to the latest Horizon Media research on cord-cutters, as a group they like to be on the couch at 8 p.m. with the … Read the whole story
Varick Media Management (VMM), the trading desk inside MDC Partners, on Wednesday announced three partnerships as it puts the pipes in place to support … Read the whole story
Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one in a growing number … Read the whole story
Mediaocean is the latest ad firm to attempt to bring television into the real-time, cross-screen advertising mix. The large ad management software provider on … Read the whole story
Kicking off its F8 Developer Conference with a bang, Facebook unveiled big plans for Messenger on Wednesday. Thinking far beyond text messages, Facebook is … Read the whole story
A 4As session on programmatic was billed as the "Great Debate." But with nobody on the panel from a major network who hasn't yet … Read the whole story
Dr. Pepper is daring Telemundo viewers to "Try Something New" with a new campaign including on-air integrations with popular hosts and celebrities. The on-air … Read the whole story
WPP chief executive Sir Martin Sorrell has said the advertising industry doesn't report transparently and called out competitor Omnicom's "barter business" as a unit … Read the whole story
After years of urging his clients to spend more on digital media, the most powerful man in advertising says they need to reconsider newspapers … Read the whole story
Facebook is launching an embeddable video player, the company announced at its developers conference Wednesday afternoon. Users will now be able to embed Facebook-hosted videos … Read the whole story
When Martin Sorrell claimed the industry needs transparency, you can imagine how many clients would agree, only to hear he meant in financial reporting. … Read the whole story
Ajit Pai, one of two Republicans on the Federal Communications Commission, has made no secret of his dislike for the new net neutrality rules. … Read the whole story
Embattled NBC News anchorman Brian Williams got some support last night from Bill O'Reilly, who blamed an accusatory culture -- whose aim, he said, … Read the whole story