Comcast's proposed $45.2 billion takeover of Time Warner Cable would result in "higher prices, fewer choices, and poorer quality services," a coalition of senators … Read the whole story

Programmatic audience targeting is not new to the political spectrum. In fact, some might argue that political media campaign strategists have been among the … Read the whole story

The Groupe's consolidated revenue for the first quarter jumped nearly 32%, largely due to the acquisition of Sapient in February and favorable exchange rates. … Read the whole story

WiFi, Bluetooth and vehicle-to-vehicle safety communications could be on a collision course unless the government figures out a way to share spectrum. Over the … Read the whole story

In a telling move that signals how embedded programmatic media sourcing has become for the overall advertising industry, Pubmatic CEO Rajeev Goel has been … Read the whole story

Yahoo reported Tuesday that search volume rose in the first quarter of 2015, with searches reaching a five-year high. The partnership with Mozilla was … Read the whole story

Reported revenues were down, due largely to a strong U.S. dollar, which had negative revenue impact in international markets of about $225 million or … Read the whole story

'The Wall Street Journal' has unveiled a redesigned Web site that will be consistent across different devices, complementing its recently relaunched Android app. The … Read the whole story

Gannett's broadcasting revenue grew 4% in the first quarter, due to higher retransmission revenues and Super Bowl advertising. Broadcasting revenue climbed to $396.8 million … Read the whole story

The legacy brands that are most likely to keep thriving in the face of fundamental shifts in consumer consumption preferences are those that have … Read the whole story

Luxury hospitality provider Waldorf Astoria Hotels & Resorts is joining forces with iconic fashion magazine 'Harper's Bazaar' for a multiplatform marketing campaign, kicking off … Read the whole story

Thought your organic reach and referral traffic couldn't get any lower on Facebook? Well, the social giant just announced more News Feed changes, which … Read the whole story

HSN, the cable TV network-based retailer, has as a new senior marketing executive. John Aylward, former marketing executive at Starbucks, The Gap and Sony … Read the whole story