For more than seven years, Havas has been asking what is perhaps the most existential question that could be asked of any brand: What … Read the whole story
This week over in literature, a group of writers withdrew from the PEN American Center's annual gala in protest over giving an award to … Read the whole story
A consortium of big media companies has joined forced with online measurement giant comScore to produce cross-media measurement techniques to track their combined audience … Read the whole story
Before the deal collapsed this week, Federal Communications Commission Chairman Tom Wheeler hadn't said much publicly about Comcast's $45 billion bid to take over … Read the whole story
For ESPN, it's now hardball against Verizon. ESPN has filed a lawsuit against Verizon for "breach of contract," as Verizon FiOS announced efforts to … Read the whole story
Many people don't realize how smart their smartphones really are. New sensors - and there are many - invite new possibilities. A major field … Read the whole story
In a move that could accelerate the shift toward so-called "viewable" ad impressions, the Association of National Advertisers this morning issued an advisory to … Read the whole story
The company's Q1 revenue growth (7.4% organic upswing) was overshadowed by the disclosure of financial irregularities concerning CEO Nadal. During the quarter, MDC incurred … Read the whole story
Attendance at NewFronts presentations by media advertising executives resulted in overall interest and long-term revenue gains for new digital video platforms -- but not … Read the whole story
The New York Times pitched some "early experimentation" with virtual reality at its NewFront presentation at Skylight Modern in New York City Monday, showcasing … Read the whole story
The core of BuzzFeed's presentation was that the original, short-form video content it produces and distributes over many platforms in addition to its own … Read the whole story
Less than one month after Rubicon Project announced plans to acquire Chango, an intent-based marketing firm, the deal -- worth approximately $122 million, primarily … Read the whole story
Retailing giant Kroger on Monday announced it has acquired a significant portion of Dunnhumby Ltd., a data analytics firm owned by Tesco. Kroger is … Read the whole story
While the Internet has become a lifeline to share information about individuals in disaster areas, more must be done to create emergency standards and … Read the whole story
The Supreme Court on Monday agreed to hear Spokeo's appeal of a ruling that allowed a Virginia resident to proceed with a lawsuit alleging … Read the whole story
Half of those selected, including Juror President Cindy Gallop, are from the U.S. The new Lion, disclosed last month and created in cooperation with … Read the whole story
Earlier this year, comScore announced the launch of an "Industry Trust" initiative intended to bring its advertising metrics directly to programmatic ad platforms. The … Read the whole story