The company spent $1.8 billion on advertising and marketing last year and $332 million on ads in the U.S., the latter figure according to … Read the whole story
Days after Comcast called off its $46 billion merger with Time Warner Cable, Netflix met with the Federal Communications Commission to voice concerns about … Read the whole story
Encouraging more brands and agencies to get in on the scanning action, Snapchat is now offering downloadable files and branding guidelines for Snapcodes, its … Read the whole story
Don Draper, a copywriter and creative director whose ideas were some of the most thought-provoking and talked-about of the decades between the Sixties and … Read the whole story
Martha Stewart Living Omnimedia has reported its first full set of quarterly results following its broad licensing agreement with Meredith Corp. MSLO's total revenues … Read the whole story
Modern advertising is only possible when savvy publishers affording themselves all the tools available to create premium inventory which adheres to three main ideas: … Read the whole story
It's now clear that comScore believes that the future of programmatic advertising -- if it's ever to truly break into the realm of premium … Read the whole story
The former Target media executive will oversee Compass Point Media and is tasked with leading client media strategy, partnerships, investments and content integration. She … Read the whole story
Havas Group noted strong performances in North America, where organic growth was 10.2%, by Havas Life, Havas Worldwide Chicago, Arnold and Havas Media, which … Read the whole story
The winners for the 2015 Breakthrough Innovation Project include the usual industry giants, including PepsiCo, which won three awards, one of which is for … Read the whole story
Although Discovery Communications' U.S. networks were down in key prime-time viewers in its first-quarter financial reporting period, domestic advertising edged up 1%. Overall, Discovery … Read the whole story
New sports programming at Disney's cable networks perked up in recent quarterly revenue -- in particular higher ad sales. But operating income declined. Cable … Read the whole story
Gen Y is finally ready to spend, with consumer confidence at an all-time high, IRI reports. The increases in all age groups are good … Read the whole story
Adzerk, an ad serving platform, is expanding to support programmatic trading, the company has announced. Adzerk is rolling out Adzerk RTB, an open supply-side … Read the whole story
Google has acquired the scheduling app Timeful to provide support for calendar and task management. With a focus on mobile, watchers will likely continue … Read the whole story
Promoter Top Rank, which represents Manny Pacquiao, says it plans to pursue legal action over streams of the Mayweather-Pacquiao fight that surfaced online over … Read the whole story