While Verizon and AOL are both consumer-facing companies, analysts and industry watchers say their merging has more to do with data and ad technology. … Read the whole story
Could Matthew Weiner have actually planned that "The Milk & Honey Route" -- the second-to-last "Mad Men" episode of this final half-season, with its … Read the whole story
Can social media predict which TV shows might be cancelled? Shows that elicit more love in the emotional attributes portions of conversation correlate with … Read the whole story
Verizon's proposed $4.4 billion acquisition of AOL gives the Federal Communications Commission another reason to impose privacy obligations on broadband providers. That's according to … Read the whole story
Former President Clinton noted the spending power and reach of Hispanics for advertisers at Univision's upfront. He drove home the message that there is … Read the whole story
The Appy Awards have unveiled finalists for the 2015 competition in 46 categories ranging from Branded Content to Wearables apps. Finalists will be announced … Read the whole story
ESPN Radio's "Mike & Mike" show (6-10 a.m. Eastern), hosted by Mike Golic and Mike Greenberg and originating for nearly 16 years from ESPN … Read the whole story
Amid a lackluster national TV network advertising market, ABC has maintained a somewhat even keel this season -- in ratings and revenue -- as … Read the whole story
A proposed data breach bill in Illinois would create "unnecessary compliance burdens" for businesses, the ANA and other trade groups said on Tuesday in … Read the whole story
Turner Broadcasting System this morning announced a reorganization, naming Doug Shapiro executive vice president and chief strategy officer. Shapiro is currently senior vice president-international … Read the whole story
Mergers and acquisitions (M&A) related to companies supporting the Internet of Things continue to climb. So far in 2015, companies have spent $14.8 billion … Read the whole story
GianCarlo Pitocco will serve as the agency's first chief strategy officer and will lead the strategy and analytics practice. He previously worked at GCP&Co., … Read the whole story
Advertising retargeting firm Magnetic, which draws on browser and search histories to determine consumer intent, is joining forces with native ad platform TripleLift to … Read the whole story
Chevrolet says that in addition to the broadcast spot, there is digital work tied to the film. The next-gen Chevrolet Volt and EN-V concepts … Read the whole story
TV networks may be feeling a little better about national TV advertising in this first quarter -- but that's mostly because it isn't up … Read the whole story
Search, digital advertising, video content and mobile are the seeds sowing the relationship between Verizon and AOL. The telecommunications company signed an agreement to … Read the whole story
Rubicon Project, an ad exchange and ad tech provider, continues to bang the "programmatic direct" drum. But this time, the ad tech provider wants … Read the whole story