It's the latest in a string of recent victories for the Omnicom Media Group agency. Other recent new business wins include global communications planning … Read the whole story
Richard Kahn, CEO of eZanga, "always had a keen interest in software development. I was even featured in a computer software magazine at the … Read the whole story
Amazon announced the launch of an advertising platform for mobile app developers wanting to distribute their Android apps through Amazon's Appstore, and Google Play. Read the whole story
By now, as I have, you've read tens of thousands of words about the Verizon acquisition of AOL. Personally, I couldn't care less if … Read the whole story
Coming off a good season -- in terms of gaining viewership -- the CW will be fairly stable with its programming at the start … Read the whole story
Grappling with the eternal question of how accurate "Mad Men" has been at reflecting the real ad biz, leading creators focused on the industry's … Read the whole story
Microsoft Bing will introduce mobile-friendly ranking signals in the upcoming months. The company announced plans Thursday to prioritize sites that are optimized to serve … Read the whole story
Veteran senior TV advertising executive Chris Raleigh has been named chief commercial officer of Placemedia, a Viamedia's supply-side programmatic platform for linear TV. Placemedia … Read the whole story
Rosetta and IBM are aligning to launch an IBM-powered version of the NEXUS Operating System, which integrates customer data and interactions across all major … Read the whole story
The nation's largest cinema advertising network unveiled a raft of changes and new products at its upfront presentation, beginning with a new name and … Read the whole story
The Web companies Etsy, Imgur, TWiT.tv, and 247 Sports have agreed to revise their sites in order to comply with the industry's self-regulatory privacy … Read the whole story
A group of pay-per-click marketers have dropped a long-running lawsuit accusing Facebook of charging them for invalid clicks, court records reveal. RootZoo, Fox Test … Read the whole story
Amazon Web Services Thursday launched AWS Educate, a program to give educators the tools to teach cloud-related courses. The tools will support those wanting to incorporate … Read the whole story
By comparison, Interpublic reported 5.5% organic revenue growth for last year, while Omnicom posted a gain of 5.7%. Publicis had 2% growth. Dentsu reported … Read the whole story
Sizmek, an open ad management platform that has built out support for programmatic advertising over the past year, has taken another big step into … Read the whole story
The brand's new packaging, debuting this month, now includes a prominent area on the front label where each individual mix's specific nutritional benefits and … Read the whole story