In the U.S. last year, 21st Century Fox spent $770 million in measured media, according to Kantar. Incumbents include Publicis Groupe's Zenith Media and … Read the whole story
Pinterest is putting its ad business into high gear with a new video unit, fresh targeting features, cost-per-engagement measurement tools, more accountable pricing, and … Read the whole story
While many chains are under increasing consumer scrutiny about how poorly they treat workers -- with competitors like Target and TJMaxx also scrambling to … Read the whole story
Illegal video streaming for movie and TV content on Web sites generated more than $200 million dollars in advertising revenues in 2014. Some 589 … Read the whole story
The incumbent, Interpublic's UM, has serviced the account since winning the client's last U.S. review in 2009, when it out-dueled the previous incumbent, Omnicom … Read the whole story
Just when you thought the show was not about advertising, they drag you back in. Well, at least Don didn't wake up with Bob … Read the whole story
While mainstream consumer magazines and newspapers suffered another round of print ad declines last year, LGBT media continued to defy the trend with increased … Read the whole story
If an ad is blocked during a particular user's visit then that "ad space" can never be sold to a marketer. What will cause … Read the whole story
With only two reporting days left of the 2014-2015 season, NBC and CBS will again make claims to be the best-performing TV networks. NBC, … Read the whole story
Close on the heels of a major revamp for its print and digital products, "The New York Times Magazine" is jumping into the event … Read the whole story
More and more ad tech platforms are turning to pre-bid data to inform automated ad campaigns, and many of them are turning to the … Read the whole story
Zenna replaces Phuc Truong, who left the agency last fall to join the alcohol delivery service start-up Drizly. Mobext currently develops mobile marketing solutions … Read the whole story
Newman succeeds Alex Leikikh, who was elevated to CEO of Mullen Lowe Group on May 11 when IPG announced plans to join Mullen and … Read the whole story
For the third time in three years, Comcast and CenturyLink have taken a battle about ads for broadband service to the Better Business Bureau's … Read the whole story
So, Don Draper is now history. Well, actually, he's always been history. He started and finished as a half-century look back at what advertising … Read the whole story