Over two-thirds (68%) of marketers say that DMPs are the "key to the future of programmatic advertising," according to a new report from Econsultancy … Read the whole story
Readers, you know that MadBlog is always on the lookout for a televisual object worthy of post-"Mad Men" binge-watching, so you don't have to. … Read the whole story
Shoppers might feel frustrated with the way Amazon handled the made-up holiday Prime Day, but the disappointment doesn't show in the click numbers shifting … Read the whole story
A marketing technology company fielded a study that - SURPRISE! - found that marketing technology has grown and impacted the lives of CMOs. Read the whole story
Jeffrey Hirsch, a senior Time Warner Cable marketing executive, will take on a new position Starz, the big premium pay TV channel group, as … Read the whole story
Advertising Age recently released its Top 200 ad spenders in 2014, noting that there's a general shift toward digital and pointing out that those … Read the whole story
The FCC's new text-spam rules already are playing a role in a lawsuit by Philadelphian Bill Dominguez, who says Yahoo sent him more than … Read the whole story
Atlantic Media's National Journal will cease publishing its print edition at the end of the year, while simultaneously bolstering its online coverage of political … Read the whole story
New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is … Read the whole story
Mobile attribution and analytics platform AppsFlyer has a workaround in place for the coming Facebook policy change on November 4: real-time ROI reports. Facebook … Read the whole story
Google took a YouTube video and aired it on TV during the commercial break in the ESPY broadcast just prior to Caitlyn Jenner receiving … Read the whole story
"They are making their presence known," Chris Ely, senior manager for industry analysis at the CEA, tells "Marketing Daily." "If those products did not … Read the whole story
Facebook is testing a "Watch Later" button on select desktop videos. The DVR-like options clearly threatens many ontent platforms from YouTube to Instapaper. Read the whole story