A study conducted by Forensiq details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called … Read the whole story
Over the last few months, I've sat in multiple meetings with Fortune 100 brands discussing data and digital advertising. On multiple occasions I've heard … Read the whole story
Microsoft has been hit with a potential class-action lawsuit alleging that it inundates Web users with unwanted text messages as part of a "relentless … Read the whole story
The Federal Communications Commission should prohibit broadband providers from sharing information about customers' Web activity without their consent, a group of lawmakers says today … Read the whole story
Consumers are expecting WiFi wherever they go, but many are still having trouble with connectivity in their own homes, presenting both a challenge and … Read the whole story
Despite the fact that technology now makes interest-based targeting at scale viable, most digital campaigns are still built around demographic insights. Read the whole story
That's significantly below competitors so far reporting first-half results. But the Sapient acquisition and favorable currency fluctuations boosted overall revenues and profits sharply. Read the whole story
Worldwide advertising spending will slow down in 2015 from previous estimates, but the U.S. continues to command the greatest share. Internet advertising spending will … Read the whole story
The appointment follows the hiring of Pam El as NBA CMO late last year. Since then, the league has also hired a new creative … Read the whole story
Google brought a 360-degree view to video ad campaigns Wednesday through TrueView in AdWords, known for its pay-per-click search advertising model. Read the whole story
The New York Daily News announced the launch of Daily News Autos, a digital content hub, entering into a strategic partnership with Hearst's Jumpstart … Read the whole story
It's over a year away, but the 2016 Presidential election is already coming into focus for marketers. To help paint a picture of how … Read the whole story
Turn, a demand-side platform (DSP), on Thursday announced it has inked a deal with media measurement and analytics firm Moat. Read the whole story
Quantifying its bad bet on a sprawling and superseded phone maker, Microsoft's latest quarterly earnings hit a net loss of $3.2 billion and a … Read the whole story
Some 54% of homes with kids 18 and younger have watched OTT content on a TV set -- through connected TV devices/platforms. This compares … Read the whole story
Facebook is giving publishers more control over how their videos are organized and shared. A new video uploading system gives Page owners customized distribution … Read the whole story
A social video startup is slowly but steadily building a group of dedicated users. Initially intended as a question-and-answer social video app, Weev quickly … Read the whole story