January 25, 2023
Tuesday, August 4, 2015
GfK MRI Introduces 'Share Of Clock' Data, New Innovations Team Shifting From Impressions-Based LogicIn a sign that media planning is shifting from a historic share of media exposure framework to more of a time-spent logic, media research … Read the whole story
- COMMENTARY
Digital advertising today is lucrative for agencies and vendors, but costly and damaging for advertisers. Read the whole story
The Plaintiff, filing for class action status, contends that the company and three of its leaders inflated the value of MDC stock with multiple … Read the whole story
COMMENTARYNBC's new comedy "Mr. Robinson" plays like a throwback to the era a few decades ago when the broadcast networks seemed to blithely throw … Read the whole story
The mobile apocalypse happened last April. At least, it did for mobile sites' SEO rankings. According to a new study by mobile experience software … Read the whole story
- COMMENTARY
The privacy group Electronic Frontier Foundation has released its own proposed definition of do-not-track, which requires Web companies to avoid collecting cookies, digital fingerprints … Read the whole story
LGBT consumers in the U.S. spent an average of $4,135 at retail establishments in 2014, 7% more than non-LGBT consumers. They made 10% more … Read the whole story
Content quality and quicker page load times continue to gain significance in ranking signals on google.com, but a slew of factors contribute to why … Read the whole story
Walmart and Target are in first and second place -- and are also both significantly ahead of their rankings last year at this time, … Read the whole story
Shutterfly is asking a federal judge in Illinois to dismiss a lawsuit accusing the company of violating a state privacy law by compiling a … Read the whole story
The trend study, from WPP media agency Maxus, looks at some of the technological advances and consumption patterns that will impact marketing in the … Read the whole story
SUVs and crossovers now comprise more than a third of the entire U.S. new light vehicle market -- their highest share in at least … Read the whole story
Operative, an ad management firm, is the latest company to release ad tech that takes aim at the programmatic "waterfall." The company has announced … Read the whole story
Dish's new Sling ads, which make fun of the cable industry's high prices and poor customer service, won't air on Comcast-owned NBC stations in … Read the whole story
He will work across Havas Media Group UK and Mobext, the mobile agency. Shepherd will report to Julia Jordan, the managing director at Havas … Read the whole story
The need to analyze the massive amounts of clickstream event data that Bing generates daily has prompted Microsoft to form a partnership with Interana, … Read the whole story
