The estimated loss of global revenue due to blocked advertisements will reach $41.4 billion in 2016, according to a study. This could explain the … Read the whole story
Looking back on some of the big media stories of the past week, two of them are so surprising that if they had broken … Read the whole story
Verizon has quietly reversed its 2011 decision to throttle some longtime wireless customers who still subscribe to unlimited data plans and use the 3G … Read the whole story
Exterminating advertising is something like exterminating bats and spiders. They trigger visceral disgust, but they perform a very valuable function in the ecosystem. We … Read the whole story
Following media stocks' sharp declines a week ago, Viacom on Friday witnessed another sharp drop -- due to concerns over a big pay TV … Read the whole story
The growth in the [multicultural] population size is driving advertisers to build a well-rounded strategy. The multicultural millennial affinity for and familiarity with the … Read the whole story
After laying down a foundation of reach with guaranteed GRPs, advertisers now have very powerful tools for holding advertising to a higher accountability and … Read the whole story
Samsung will have the Samsung Experience hub -- which, in addition to offering content on the matches, touts products like the Galaxy S 6, … Read the whole story
Grey New York needs not one but two executives to oversee its rapidly growing Activation and PR team. The flagship office of WPP's Grey … Read the whole story
Boosted by strong ratings gains recently, Discovery Communications will give Discovery Channel chief Rich Ross added responsibilities. Ross will now become group president of … Read the whole story
Niantic Labs, a combination of location-based gaming and augmented reality, will become its own independent company. The move comes days after Google announced a … Read the whole story
Along with their names, time, and money, celebrities are now being asked to donate their social media feeds to good causes. A pro bono … Read the whole story
Health and fitness publisher Rodale is set to launch a series of new mobile apps that will serve users with additional functionality beyond the … Read the whole story
FilmOn wants the 9th Circuit to uphold a ruling that could speed cord-cutting. Read the whole story