Programmatic ad tech firm Rubicon Project has partnered with Bitposter, a UK-based audience buying ad platform for out-of-home (OOH) advertising. Bitposter is launching a … Read the whole story
Heineken USA is partnering with experiential marketing platform Gratafy to offer complimentary beers to consumers in key markets nationwide via Facebook and Twitter. Read the whole story
New advertising has a "traditions" theme, highlighting traditions in college football. The ad shows different teams with their traditions, including cheerleaders, the guy who … Read the whole story
Variants of the "sharing economy" took center stage Tuesday night during a series of new venture pitches by four teams of young ad execs … Read the whole story
It all started innocently enough: A friend posted an article on my Facebook page about the latest VW ads starring the Golden Sisters. She … Read the whole story
According to the research from WPP's IEG, the gain was achieved in part due to opportunities that developed with the College Football Playoff scheme … Read the whole story
Longtime digital and advertising/media executive Curt Hecht has died. Hecht most recently was the chief global revenue officer for The Weather Channel, a position … Read the whole story
Google said Thursday that search results pertaining to health or medical conditions will likely become more factual in the coming weeks because its database … Read the whole story
'Business Insider' is growing fast, building up its sales team and testing new ways of distributing its content, including a new initiative for publishing … Read the whole story
As browsers quickly drop their support for Flash, advertisers and their agency partners scramble to understand the nuances of HTML5. "Media Daily News" talks … Read the whole story
One of the NFL's major TV attractions -- Tom Brady -- doesn't appear to be losing any TV time for the upcoming season. A … Read the whole story
Several more companies have joined the Instagram API club, as the Facebook-owned social giant moves deeper into the advertising pond. This new partnership allows … Read the whole story
While its board struggles to find a permanent CEO, Twitter continues to shuffle its executive ranks. Jeff Seibert has been put in charge of … Read the whole story
The Washington Examiner is preparing to unveil a comprehensive redesign with its forthcoming September 8 issue, the weekly devoted to doings on Capitol Hill. … Read the whole story
Is the owner of the best-rated TV show sending a signal to pay TV providers that it might be changing the game in future … Read the whole story
While many question how TV will fare in 2020, there is still no question that it is still the 800-pound gorilla in 2015. But … Read the whole story