WPP's GroupM said on Wednesday that it will require the ad networks and exchanges it works with to participate in an anti-piracy initiative developed … Read the whole story
Every so often a news event comes along that seems bigger than the news it is actually making. That's the way I feel about … Read the whole story
Experts in computer networks from four research institutions found that Google charges brands for advertisements served on YouTube even when the video platform's fraud-detection … Read the whole story
I urge those seeking elected office in 2016 - and the folks who are planning their media - to take a look at Targeted … Read the whole story
Many consumers believe new credit cards being issued by banks don't go far enough to protect card data or prevent fraud, according to a … Read the whole story
Let's be honest for a minute. My wife and I both love advertising. We're an anomaly in a lot of ways, but one is … Read the whole story
Mobile broadband is the fastest-growing information and communication technology (ICT) service in history, taking just five years to achieve 1 billion users. Global mobile … Read the whole story
A mixed bag of results for new broadcast shows started off the new season on Monday night -- with the top four broadcast networks … Read the whole story
MediaCom USA has raided a key executive from rival ZenithOptimedia's U.K. operations to serve as its new chief client officer. Tom Cijffers joins from … Read the whole story
The agency will be talking to entry level prospects and extending offers to candidates by the end of the day. Several creative shops are … Read the whole story
In a blow to Google, a federal appellate court has revived a class-action lawsuit brought by pay-per-click marketers who say their ads were placed … Read the whole story
Close on the heels of its abrupt firing of Los Angeles Times publisher Austin Beutner, Tribune Publishing has lowered its forecasts for annual revenue … Read the whole story
Google, Microsoft, Qualcomm, and Baidu have announced a $110 million investment in CloudFlare, a five-year old security startup. The group announced the funding round … Read the whole story
Music industry business was tepid in the first six months of the year. Overall music retail value slipped 0.5% to $3.17 billion, with total … Read the whole story
Now the company, which has acknowledged that its stated goal of helping to stem the obesity epidemic has little credibility at this stage, says … Read the whole story
Koenraad Deridder, managing director at Dekoder, has always dreamed of programming television stations. He started in advertising at Universal McCann as a TV buyer … Read the whole story
Five months after Bill Demas stepped down as CEO, demand-side platform (DSP) Turn Tuesday filled the void, naming ad technology vet Bruce Falck CEO. … Read the whole story
A new survey says the ideal a la carte package for TV users is 17 to 18 channels at about $39.50 a month. Current … Read the whole story
NBC Sports Group is getting a new marketing chief: PepsiCo marketing executive Jennifer Storms, overseeing all marketing for NBC Sports Group platforms/programs. Storms replaces … Read the whole story