CBS will become the first network to include digital video viewing of its shows in its traditional TV ratings. Nielsen says this is a … Read the whole story
The CBS research chief, speaking at Advertising Week on Wednesday, said this may be the media industry's greatest period of waste ever. Poltrack complains … Read the whole story
Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display … Read the whole story
Retargeters that continually send the same ads to consumers may be fueling the recent surge in ad blocking, according to a Merkle executive who … Read the whole story
TV viewers want to connect with programming -- as well as their friends and family. But in a future, automated TV programmatic world, this … Read the whole story
In case you haven't noticed, things are a little crazy right now. Wall Street is responding to many different unstable elements and the market … Read the whole story
This year of agency reviews is a tremendous strain on business, according to WPP's CEO Sir Martin Sorrell. "The notion that traditional creative is … Read the whole story
Google will change the policy on its First Click Free program by reducing the number of freebie articles serving on publisher sites from five … Read the whole story
Twitter is expanding its "Buy Now" button initiative in partnership with Bigcommerce, Demandware, Shopify and other ecommerce partners. Read the whole story
Millennials and people with children are more likely to invest in companies known for corporate social responsibility, a national survey finds -- which reinforces … Read the whole story
It would appear that Advertising Week is the ideal time to announce new hires, judging by the spate of high-level executive appointments from publishers … Read the whole story
Little has changed for consumers when looking at worldwide "trust" in advertising. Nielsen says the highest trust levels of advertising come from recommendations of … Read the whole story
Telemundo is keeping pace with high rates of mobile adoption in its target audience by developing a Spanish-language news app especially designed for smartphones … Read the whole story
TiVo is adding a feature to a new unit allowing a user to skip an entire commercial break. The new TiVo Bolt will allow … Read the whole story
The ad company Adzerk, which serves online ads for sites including Reddit and Imgur, said on Wednesday that it will offer publishers an automated … Read the whole story
Google and Microsoft on Wednesday announced a settlement of approximately 20 lawsuits after five years of intellectual property and patent wars in the U.S. … Read the whole story
Which Presidential candidates are best at reaching the correct audience with targeted advertising and marketing messages? Results of an online poll released during Advertising … Read the whole story