Poor data integration sabotages cross-channel campaigns, and few companies have made the necessary steps in data collection and measurement to gain a common view … Read the whole story
In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous … Read the whole story
Word of the creative agency review follows last month's decision by the company -- formed by the merger of Kraft Foods and Heinz -- … Read the whole story
In a sign of how rapidly the so-called "programmatic TV" marketplace is evolving, one of the medium's most premium suppliers -- AMC Networks -- … Read the whole story
Apple remains the biggest, winning for overall brand value in Interbrand's 100 most valuable brands in 2015. The company didn't change its overall No. … Read the whole story
With so shockingly few converts, it's easy to believe that the mantle of "accountability" in television advertising (really, advertising in any of its forms) … Read the whole story
Video is being touted as a critical component for retailers for both advertising and personalizing customer experience. In conjunction with Sheryl Sandberg's appearance at … Read the whole story
"These ads take a fun, fictional look at our cable competitors," says a company rep. "For the past 15 years straight, consumers have rated … Read the whole story
Retailers are obsessed with connecting with consumers online, but as the holiday season gets underway, findings from a recent study reveal a wide disconnect … Read the whole story
That was the consensus at one Advertising Week panel where the model now embraced by most agencies was described as antiquated, dehumanizing and destructive. Read the whole story
Well, some Los Angelenos speaking at an Advertising Week panel certainly think so -- given its diversity, open spaces and the ability of agency … Read the whole story
While other publishers have jettisoned newspapers to focus on educational publishing and testing businesses, News Corp. is headed in the opposite direction. The publisher … Read the whole story
Google officially becomes an Alphabet holding subsidiary after the close of business Oct. 2. Online advertising businesses from search to display and Android and … Read the whole story
TV networks increasingly get a sizable piece -- almost 30% -- of their total month-long viewing of a TV program from millennials/Gen Xers' after … Read the whole story
J. Walter Thompson has appointed Brent Choi chief creative officer, JWT New York and Canada. Choi had been the agency's top creative in Canada, … Read the whole story
Email marketing service firm Movable Ink and visual commerce platform Curalate announced a partnership to enable email marketers to insert social images into email … Read the whole story
Immediately after its high-profile acquisition of "Business Insider," Axel Springer quietly took a stake in Thrillist Media Group, a digital media company targeting millennial … Read the whole story
Building its research efforts, as well as pursuing its "non-Nielsen monetization" strategy, Viacom has hired media agency veteran Julian Zilberbrand to a new position: … Read the whole story