The MDC agency's duties will include cross-channel media buying and planning, strategy, analytics, optimization and product innovation. The audiobook category has wide appeal: 55 … Read the whole story
It was Advertising Week in New York last week, and the discussions about ad blocking, content marketing and media revenue models were manifold. In … Read the whole story
After many years of offering TV station ratings and TV network viewing data, Rentrak is starting up a data service for syndication TV programming. … Read the whole story
Sir Martin Sorrell has a strong point of view on the names of things. Here he is on linking his own company with the … Read the whole story
Norman will oversee the group's creative and business operations, which include media agency Media Storm as well as specialists in social media, digital, advanced … Read the whole story
Instead of worrying about people blocking ads, we need to focus on their motivation for doing so. Read the whole story
The Jordan, Edmiston Group (JEGI), the investment banker, says 1,758 transactions were announced with a total value of $106.2 billion. This is up in … Read the whole story
Faced with widespread criticism, Peeple co-founder Julia Corday writes on LinkedIn that the app will be "focused on the positive and only the positive." Read the whole story
ZenithOptimedia this morning announced it is diversifying into performance marketing services Down Under with the acquisition of Sydney-based FirstClick, a performance shop founded in … Read the whole story
While the importance of accurate media content is important for a majority of media consumers, a sizable percentage prefer "entertaining" content over accuracy. For … Read the whole story
After much speculation, Twitter officially announced today that interim CEO Jack Dorsey, who cofounded Twitter and served as CEO from 2007 to 2008, has … Read the whole story
Mobile will account for 70% of the programmatic display market by next year. Expenditure on mobile programmatic has also led to increased investment in … Read the whole story
Emotional response is becoming the next significant measurement tool to target advertisements from search to social, display, video and email. In fact, the race … Read the whole story
In Interbrand's new ranking of the world's most valuable brands, it's not much of a surprise that Apple and Google held onto the No. … Read the whole story
Penske Media's Variety has named trade marketing vet Dea Lawrence CMO of the iconic entertainment industry trade publication. Lawrence, who most recently was senior … Read the whole story
Yahoo won't have to face a class-action lawsuit for allegedly violating a text-spam law, a federal judge has ruled. Read the whole story
With more consumers reaching for their mobile devices this holiday season to search for goods and make purchases, marketers need to optimize pages for … Read the whole story
National Geographic is venturing into new areas of sponsored content in its new partnership with the Visit Florida tourism authority, centering on a new … Read the whole story
Dan Cullen, senior director of marketing at KBB, says the campaign's two videos, with eight total versions, including :15s and :30s with differing end … Read the whole story