Apparently, media are not immune to the laws of physics -- even mobile devices, which are approaching a point of saturation in terms of … Read the whole story
Kudos to AMC Network for starting to offer a percentage of their TV ad inventory through programmatic buying. The announcement last week brought media … Read the whole story
Andrew Hare, director of digital research and strategy at Magid, the author of the study, said in a statement: "It's rare that a brand … Read the whole story
Free services have relied on the exchange of data and receipt of ads. If that doesn't fit, then get ready for poorly targetted ads … Read the whole story
Spark had already handled strategy and planning for the client-duties it won after a 2012 review. Now Taco Bell has placed its traditional media-buying … Read the whole story
Charles Buchwalter is president and CEO of SymphonyAM, which just launched a measurement platform called VideoPulse. I attended the company's launch presentation and asked … Read the whole story
Europe's highest court on Tuesday invalidated a 15-year-old agreement that enabled companies to easily transfer data about Europeans to the United States. Read the whole story
Since the benefits of face-to-face marketing aren't easily quantifiable, I wanted to highlight why it is important. Here's what I found. Read the whole story
ESPN has suspended its branded news segments featuring sports fantasy site DraftKings. The fantasy sports company has suspended virtually all TV advertising on the … Read the whole story
Horizon Media is expanding its fledgling "invention" practice, naming legal and investment industry veterans Devin McGrath and Jeremy Shure "directors of invention." McGrath and … Read the whole story
Amazon continues to take search market share from Bing, Google, and Yahoo. A survey of 2,000 U.S. consumers finds that 44% go directly to … Read the whole story
Repackaging its high-caliber content much like a news publication, Twitter just debuted Moments -- a service that surfaces timely stories in clearly defined blocks. … Read the whole story
In an agreement that could give Bing more than one-third of U.S. search query volume market share, Microsoft has signed a syndication partnership with … Read the whole story
ABC Family, one of the longtime established cable networks, is undergoing a name change -- Freeform -- to better reflect its young audience getting … Read the whole story
WPP's research and data division Kantar this morning named a new Chief Research Officer, promoting Efrain Ribeiro to the top job from CRO of … Read the whole story
Tribune Publishing is looking to reduce its headcount, but layoffs aren't on the table -- yet. The newspaper publisher is offering buyouts to non-union … Read the whole story
YouTube is projected to be the top over-the-top video service provider this year -- and five years from now -- in terms of monthly … Read the whole story
Yieldbot is boosting its marketing team with two senior hires from big digital media platforms: Elissa Reiling-Gray has been named vice president of brand … Read the whole story
Data science tech company Civis Analytics began rolling out a media optimizer Tuesday. Company founders claim it will reinvent TV ad planning. The goal … Read the whole story
Opera Mediaworks, a mobile ad platform for brands and subsidiary of Opera Software, announced that Moat Analytics, a product of SaaS analytics company Moat, … Read the whole story