Ad executives remain bullish about spending more of their budgets on "native" advertising formats, but their enthusiasm is beginning to temper, according to a … Read the whole story
Have we finally arrived at the death of the fall TV season? It's genuinely hard to remember if there's ever been a worse lineup … Read the whole story
The shift came without a formal review. MetLife CMO Esther Lee knows MEC well from her previous role at AT&T where MEC is media … Read the whole story
Three lawmakers say in a letter to the W3C that its proposed "do-not-track" definition doesn't go far enough to protect users' privacy. Read the whole story
After what it's calling a successful trial run, Facebook is rolling out lead-generation-based mobile ads to all interested parties. From newsletters to price quotes, … Read the whole story
TV media owners should be highly selective in the inventory they put up for bid and they should do so in a manner that … Read the whole story
Some 50% of adults under the age of 32 won't pay for a traditional pay TV subscription service in 10 years. But overall TV … Read the whole story
Three of Fox's new shows this season -- "Grandfather," "The Grinder" and "Scream Queens" running on Tuesday -- barely got over the 1.1 rating … Read the whole story
The NFL and other sports leagues have always had an uneasy relationship with businesses promoting gambling and/or "gaming"-- in Las Vegas and other places. … Read the whole story
A high percentage of publishers -- 80% -- say they cannot complete with Google or Facebook without better ad targeting technology, and 40% admit … Read the whole story
Google on Wednesday introduced a way to make news articles load faster on mobile Web browsers. The Accelerated Mobile Pages project allows mobile Web … Read the whole story
Currently, only 27% of marketers are capable of measuring the user experience across channels and devices. However, 74% of marketers feel their organizations are … Read the whole story
ZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendTV, has announced a new political advertising tool called Target Canvassing. The tool … Read the whole story
Experian's recent data breach, which may have exposed the social security numbers of millions of T-Mobile customers, shows the need for a new data … Read the whole story
The BBC has entered into a video partnership deal with Yahoo, which will distribute syndicated video clips from BBC World News across Yahoo sites … Read the whole story
Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of Web pages on … Read the whole story