As it looks to the future, The New York Times is focused firmly on mobile devices and social media, according to NYTCO CEO Mark … Read the whole story
Jay Leno still keeps tabs on the current crop of late-night stars -- except for Jimmy Kimmel, who has been so vocal over the … Read the whole story
ZenithOptimedia, part of Publicis Groupe, has acquired performance-based marketing agency Frubis, Latin America, and will absorb the company into Performics Worldwide. Read the whole story
Verizon Wireless has narrowed a controversial ad-targeting program that relies on "supercookies." But advocates say the company needs to make the program opt-in only. Read the whole story
With TV program costs likely to rise, Netflix is raising its monthly price for its standard subscription by $1 to $9.99. The increased pricing … Read the whole story
If you're an old-timer like me, or a new-timer who knows something about digital media's past, then you've probably noticed an old timey phrase … Read the whole story
A majority of advertisers already use some form of advanced TV -- which includes addressable and interactive TV efforts -- in their marketing efforts, … Read the whole story
Gannett Co., the newspaper publisher that recently spun off from the broadcast TV company now known as Tegna, announced that it is buying Journal … Read the whole story
Many data and tech providers want to break into the digital ad space that bridges the gap between offline consumer habits and online presence. … Read the whole story
Under this new campaign, Method and Essence are teaming with digital media shop Vox Media to launch "method home" starting October 19. The platform … Read the whole story
HookLogic has been working on building out controls to drive up sales performance across the 80% of the top retailers it serves. On Thursday … Read the whole story
New York-based Narrative is tasked with helping the retailer become more relevant to middle-income consumers, boosting foot traffic for the holiday season and providing … Read the whole story
"X-Men is one of the most popular and thrilling franchises in movie history, and we like to say that M&M'S are the official chocolate … Read the whole story
Vidyard, a video and analytics marketing company, today announced the launch of its new personalized video solution for marketers. The product, Personalized Video, stems … Read the whole story
WPP as the most active acquirer of digital, marketing and media companies in the third quarter, according to an analysis by corporate finance advisory … Read the whole story