The two incumbents were in a shootout review, but the agency opted to keep both with rejiggered assignments. The biggest change: Carat added North … Read the whole story
Fraud. Non-viewability. Low CTRs. Banner blindness. For years they were treated as nuisances, transitory and manageable. What we now face is a bona fide … Read the whole story
This interview begins with me spreading a pile of slick brochures of Xaxis products and services on a table and asking global CEO Brian … Read the whole story
Ad company Turn is asking the Internet standards group World Wide Web Consortium to scrap its recent privacy proposal. The proposed rules allow publishers … Read the whole story
Two weeks into the TV season, NBC is continuing where it left off -- in first place among key viewers -- while virtually all … Read the whole story
"Why, McDonald's, why?" That line was part of Stephen Colbert's fist-shaking opener during a recent "Late Night" show. The host's lament referred to the … Read the whole story
Traditional TV ratings may be weak for many new broadcast network shows -- but many are scoring well when it comes to social media … Read the whole story
Facebook paid less than GBP100 a week tax last year. Little wonder the EU is fed up -- and starting to hit hard where … Read the whole story
"Digital technology and digital outreach and anything that facilitates that," says Brand Keys founder and president Robert Passikoff, "has become more differentiating to people … Read the whole story
I'm a non-smoking libertarian. That is, I prize autonomy and freedom of choice, but I also know I never would have kicked the habit … Read the whole story
Advertisers need to leverage local digital into an omnichannel model in order to capitalize on local ad spend growth as well as more accurate … Read the whole story
Top ad tech market researcher and analyst Joanna O'Connell has joined demand-side player MediaMath as CMO. O'Connell joins from AdExchanger, where she was lead … Read the whole story
Without the need for formal partnerships, Twitter is now inviting advertisers to automatically run video ads against various content. Taking a page from YouTube, … Read the whole story
It's rare enough that a magazine will even acknowledge the existence of a title owned by a rival publisher, let alone actually collaborate with … Read the whole story
InStyle magazine is getting into virtual reality via a partnership with Jaunt, a company that produces cinematic VR experiences. The new feature, called InStyle … Read the whole story
Google, through its division in Germany, has made an investment acquiring a share of the German research Centre for Artificial Intelligence (DFKI), a nonprofit … Read the whole story
Attracting viewers to a site is one thing, and keeping them is another. A trio of women who are serial entrepreneurs built an engagement … Read the whole story
Apple has started removing some ad blockers from its App Store after they rocketed to the top of the download charts. Ad blocking on … Read the whole story
The UK's leading brand-side marketers are trying to put together a coherent strategy to help tackle the thorny issue of ad blocking and are … Read the whole story